Sustainability
Saving the tigers
By James on 20 May 2008
RANTHAMBORE, India – Nokia has teamed up with World Wide Fund for Nature – India to support a tiger conservation programme in the country. The tie-up is an extension of an existing relationship with WWF which has seen Nokia’s involvement in a number of conservation programmes around the world. What makes this one interesting though is the involvement of people. No, it isn’t just about the tigers.
The project goes beyond the dwindling tiger population and deals with the threats. Addressing issues such as alternative livelihoods for local communities and helping to increase environmental awareness and communications, the programme aims to work with the locals to ensure the the threat to the tiger population is reduced.
Simply by working with the people, helping them to understand the threat and ensuring they don’t lose out on their livelihoods, should help stem the decrease. I hope this program makes a difference. It always makes for depressing reading when you see another endangered species’ population in rapid decline. Often, simple changes in the local environment can be enough to not just stem the tide, but turn it. And that’s what makes the difference.
Photo by paulmannix
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Tags | india, Nokia, Sustainability, tigers, World Wide Fund for Nature, WWF
May 20th, 2008 at 1:59 pm
Greetings,
I’d be curious to know more about this project in Ranthambhore. In particular due to a site and situation analysis of the region that we completed in 2007, the document is entitled
“Project Tiger 2007
Reducing pressure on Ranthambhore Tiger Sanctuary through social and economic development of the neighbouring villages
By:
Niti Bhan
Aditya Singh
David Tait
April, Monday the 16th, 2007
A section of this was also presented at the CHI2007 conference. Please let me know whom I can email with the complete document as the choice of words in this blogpost give me a sense of deja vu. I’d be extremely interested to know with whom you are collaborating to implement this particular project.
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May 20th, 2008 at 5:21 pm
Regarding Nokia´s involvement in the Ranthambhore project, would suggest you to drop an email to conversations@nokia.com. We´ll try to hook you with the right person.
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