Sustainability
Practicing what you preach
By James on 08 July 2008
ESPOO, Finland - We’ve already seeing from the survey results today how shocking the rate of phone recycling is around the world. Being one to practice what it preaches, Nokia has been building awareness of phone recycling throughout its offices. Phone recycling bins have been widely used in Nokia offices for a long while now, but recently a new initiative was launched in Nokia House, Espoo.
Kicked off on World Environmental Day, the internal recycling drive was designed to help raise awareness of the we:recycle campaign which is going on externally. An internal program dubbed we:champions was launched along with the rather conspicuous recycling bin pictured above. We:champions are internal volunteers who stepped up to help raise awareness of the campaign amongst their peers and colleagues.
Plonking a great big WE bin in the middle of the canteen turned out some fantastic results. In one day over 700 phones and 800 accessories were collected for recycling. The bin is now in place full time until the end of the summer and with any luck, there might be more cropping up in other Nokia offices.
Rumours of Nokia employees raiding the stationary cupboard to fill up their now free drawer space are doing the rounds, but insiders suggest (via a fresh post it note) that they simply aren’t true.
Related posts:
- Best of 2008 in Environment – Recycling
- Recyling kicks off in India
- Mobile recycling – is this the answer?
Tags | Eco, Nokia, Sustainability
July 8th, 2008 at 10:53 pm
I *knew* there was a ‘Magical Nokia Closet’ that just has mountains of Nokias from all points in time, that you can just walk around in and pick what you’d like. Now….to infiltrate HQ and find this closet……
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July 9th, 2008 at 11:31 am
As everyone knows, recycling is better than throwing away, but also reusing is better than recycling. (And reducing in the first place is better still, but that’s hard for gadget fans in a tech company!)
James, does the stuff dropped in the we:bins get sent straight for recycling, or do you sort some for re-use first? I bet there’s lots of prototype stuff that can’t be reused, but I bet there’s also lots of stuff that can be reused.
If you’re going to do the eco thing, you should do it properly
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August 4th, 2008 at 3:16 pm
Eh, I think the recycle box is for recycle only. Never heard of any re-use.
What if we refurbished them and re-sold them? No, I think doing more than recycling would be a legal morass.
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September 20th, 2008 at 11:48 pm
pls dear no url, pls help me out
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September 22nd, 2008 at 2:24 pm
shola,
see previous post with video and links.
http://conversations.nokia.com/home/2008/07/video-recycling.html
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