Comments on: Practicing what you preach: Connect to Protect http://conversations.nokia.com/2008/07/22/practicing-what-you-preach-connect-to-protect/ Stories from around the Nokia neighbourhood Sun, 22 Nov 2009 11:42:52 +0000 http://wordpress.org/?v=2.8.4 hourly 1 By: Sven Koerber http://conversations.nokia.com/2008/07/22/practicing-what-you-preach-connect-to-protect/comment-page-1/#comment-735 Sven Koerber Tue, 22 Jul 2008 18:04:17 +0000 http://conversations.nokia.com/?p=435#comment-735 When it comes to "Green IT", many corporations aim at selling more energy-efficient devices (c.f. the new Evolve charger) or promoting recycling. Which is good, but not good enough, since a large part of the environmental footprint comes from putting the devices into the world in the first place. I really like Nokia's awareness campaign for more recycling, though that's sub-optimal if recycling means downcycling materials, e.g. park benches from old handset shells. A sustainable development model would be aimed at creating new handsets from old handsets (following the "cradle to cradle" philosophy as outlined in William McDonough's book of the same name). That's easy to demand and hard to to do. What would really impress me would be a bold step towards cradle-to-cradle handset design and manufacturing (plus energy-efficient Ovi services in the cloud), with Nokia using their leverage and green motivation to manage the flow of materials of billions of such handsets around the world. When it comes to “Green IT”, many corporations aim at selling more energy-efficient devices (c.f. the new Evolve charger) or promoting recycling. Which is good, but not good enough, since a large part of the environmental footprint comes from putting the devices into the world in the first place.

I really like Nokia’s awareness campaign for more recycling, though that’s sub-optimal if recycling means downcycling materials, e.g. park benches from old handset shells. A sustainable development model would be aimed at creating new handsets from old handsets (following the “cradle to cradle” philosophy as outlined in William McDonough’s book of the same name). That’s easy to demand and hard to to do.

What would really impress me would be a bold step towards cradle-to-cradle handset design and manufacturing (plus energy-efficient Ovi services in the cloud), with Nokia using their leverage and green motivation to manage the flow of materials of billions of such handsets around the world.

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