Future Technologies
What’s in a legend?
By James on 17 September 2008
GLOBAL – Today sees a brand new campaign kick off telling the story of some rather interesting Nokia Legends. Designed to show off Nokia’s technology leadership credentials, eight videos form the campaigns backbone, each exploring technology that’s about to come out, due out in the next year or two or is simply an interesting piece of research. The idea is pretty straightforward, show how real some stuff that might seem unreal actually is. And, tell those technology’s stories. This goes well beyond acronyms and stats, planting new technology right into the palms of regular folks.
The eight videos all appear on a campaign site dubbed www.legendstelegraph.com. The site itself is designed like an old newspaper (hence the telegraph bit). Each video has been shot in English, Spanish and Mandarin Chinese, with Ron McLarty (Spencer for Hire, Law and Order) taking the reigns as chief story teller for the English version.
Interaction goes beyond the video though with one of the videos offering a chance to be customised before sending it off to your friends. Once you’ve watched all eight videos too, there are a series of puzzles to complete.
We caught up with Ross Lamont, one of the people behind the project, so we’ll have an interview with him here later on. Meanwhile, get over to www.legendstelegraph.com and check out the vids. Don’t forget to let us know what you think, too.
UPDATE: Who can be first to spot the reference to Nokia’s history on the paper?
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Tags | Nokia Legends, puzzles, technology, Video
September 17th, 2008 at 3:26 pm
But the site is not working. Announced to early?
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September 17th, 2008 at 3:50 pm
I meant “too early”.
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September 17th, 2008 at 11:16 pm
I caught the boots!
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September 17th, 2008 at 11:32 pm
Spot on! Anything else?
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September 18th, 2008 at 3:50 am
Very nice song
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September 18th, 2008 at 5:09 pm
I’m totally stuck on puzzle number 2 with that finish saying. We need hints ! Hehe.
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September 19th, 2008 at 1:31 pm
This is a great puzzle, and i’m loving it, although i’m stuck at the last part.
The reference may be between how Nokia was first established as a paper mill and its now producing a newspaper in the form of these puzzles.
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September 19th, 2008 at 1:31 pm
I’m really struggling with Puzzle 4/5 – what a nightmare!
As for the history, there’s Nokia’s original office…
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September 19th, 2008 at 3:51 pm
Also Nokia were great makers of boots(which are advertised on the paper) aswell as tyres in the beginning.
How far they have come…
Looking forward to much more in the future.
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September 19th, 2008 at 4:20 pm
Could anyone tell me how to get past the 2nd puzzle with the Finnish phrase ?
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September 22nd, 2008 at 1:27 pm
Hi All, there is a forum on the Telegraph website (check the top left corner of the site – letters to the editor). People there are swapping hints and tips on the puzzles. Cheers! RL.
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