Comments on: Making recycling easy http://conversations.nokia.com/2008/09/19/making-recycling-easy/ Stories from around the Nokia neighbourhood Sun, 22 Nov 2009 11:42:52 +0000 http://wordpress.org/?v=2.8.4 hourly 1 By: Anonymous http://conversations.nokia.com/2008/09/19/making-recycling-easy/comment-page-1/#comment-1919 Anonymous Tue, 24 Feb 2009 14:22:23 +0000 http://conversations.nokia.com/?p=321#comment-1919 this is a good idea it will make more kids want to recycle this is a good idea it will make more kids want to recycle

]]> By: Telelino http://conversations.nokia.com/2008/09/19/making-recycling-easy/comment-page-1/#comment-512 Telelino Sat, 20 Sep 2008 00:42:25 +0000 http://conversations.nokia.com/?p=321#comment-512 Nice Idea. I think this will help making recycling easy for everybody Nice Idea. I think this will help making recycling easy for everybody

]]> By: Steven Hoober http://conversations.nokia.com/2008/09/19/making-recycling-easy/comment-page-1/#comment-513 Steven Hoober Fri, 19 Sep 2008 15:26:00 +0000 http://conversations.nokia.com/?p=321#comment-513 Really? Electronic kiosks? Celebrity endorsements? The only way people are going to recycle is by making it easy and providing some incentive. Easy is obvious. I have no idea of the take rate (I suspect not good as there are regular campaigns, with celebrities no less, to encourage use) but every mobile store I have been to for a long time has a 4 ft tall cardboard box with a slot in the top. Drop your phone in and it's re-used for battered women shelters, and recycled if it's too broken for re-use. A better system has been the printer cartridge recycler system; every cartridge I've seen for a decade comes with a mailer, or a label you can stick on the box for the new one. Take the old cartridge and instead of tossing it, put it in the box you just vacated for the new one. Incentives vary. For printer cartridges, the box thing works well; they have baked it into the instructions as the place to put the old cartridge without making a mess. For mobiles, I think we haven't found it yet. The issue is that they don't feel disposable. They feel like consumer electronics, so everyone seems to want to keep them. So they sit, and maybe years later in a fit of cleaning you overcome the reluctance and toss it. In the trash. Stores need to work harder to get people to recycle the phones at the point of new-device purchase. Most folks will have their phone, and immediately transfer service, so its the right place to do it. Mail-order phones can do the printer cartridge thing and include a padded envelope to mail it somewhere. Really? Electronic kiosks? Celebrity endorsements? The only way people are going to recycle is by making it easy and providing some incentive.

Easy is obvious. I have no idea of the take rate (I suspect not good as there are regular campaigns, with celebrities no less, to encourage use) but every mobile store I have been to for a long time has a 4 ft tall cardboard box with a slot in the top. Drop your phone in and it’s re-used for battered women shelters, and recycled if it’s too broken for re-use.

A better system has been the printer cartridge recycler system; every cartridge I’ve seen for a decade comes with a mailer, or a label you can stick on the box for the new one. Take the old cartridge and instead of tossing it, put it in the box you just vacated for the new one.

Incentives vary. For printer cartridges, the box thing works well; they have baked it into the instructions as the place to put the old cartridge without making a mess.

For mobiles, I think we haven’t found it yet. The issue is that they don’t feel disposable. They feel like consumer electronics, so everyone seems to want to keep them. So they sit, and maybe years later in a fit of cleaning you overcome the reluctance and toss it. In the trash.

Stores need to work harder to get people to recycle the phones at the point of new-device purchase. Most folks will have their phone, and immediately transfer service, so its the right place to do it. Mail-order phones can do the printer cartridge thing and include a padded envelope to mail it somewhere.

]]> By: CHAPLIN http://conversations.nokia.com/2008/09/19/making-recycling-easy/comment-page-1/#comment-514 CHAPLIN Fri, 19 Sep 2008 11:09:27 +0000 http://conversations.nokia.com/?p=321#comment-514 Well, I agree with Gomcoite about almost what he says, but of course they will not make a star event for recycling. LOL That could be made by Nokia and other manufactures, if they made some spots around the world with celebs (yes, celebs) because that way they would not only catch people's attention for recycling but also because it is someone famous that we knoe who Is making the publicity, so people in certain way would be influenced by them. Well, I agree with Gomcoite about almost what he says, but of course they will not make a star event for recycling. LOL
That could be made by Nokia and other manufactures, if they made some spots around the world with celebs (yes, celebs) because that way they would not only catch people’s attention for recycling but also because it is someone famous that we knoe who Is making the publicity, so people in certain way would be influenced by them.

]]> By: Gomcoite http://conversations.nokia.com/2008/09/19/making-recycling-easy/comment-page-1/#comment-515 Gomcoite Fri, 19 Sep 2008 09:52:50 +0000 http://conversations.nokia.com/?p=321#comment-515 Yeah, i told you guys that already. What wud i get to put my oldie in there? Well, a quick start can be a launch event where you get a YOUTH icon to do it and the news channels cover the story and thus.... the recycling thing starts... ;-) Yeah, i told you guys that already. What wud i get to put my oldie in there?

Well, a quick start can be a launch event where you get a YOUTH icon to do it and the news channels cover the story and thus…. the recycling thing starts… ;-)

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