Comments on: The dawn of the fourth screen http://conversations.nokia.com/2008/11/05/the-dawn-of-the-fourth-screen/ Stories from around the Nokia neighbourhood Mon, 23 Nov 2009 13:47:52 +0000 http://wordpress.org/?v=2.8.4 hourly 1 By: Atanas Boev http://conversations.nokia.com/2008/11/05/the-dawn-of-the-fourth-screen/comment-page-1/#comment-265 Atanas Boev Fri, 07 Nov 2008 11:56:27 +0000 http://conversations.nokia.com/?p=215#comment-265 I second that. "Immediate availability" are magic words. I second that. “Immediate availability” are magic words.

]]> By: Renegade Fanboy http://conversations.nokia.com/2008/11/05/the-dawn-of-the-fourth-screen/comment-page-1/#comment-266 Renegade Fanboy Wed, 05 Nov 2008 16:40:24 +0000 http://conversations.nokia.com/?p=215#comment-266 One addition: I think Nokia announcing products/services before their availability is not exciting. Examples: 5800 (+6 months?), N95 (+7), Ovi (+14 months and counting). Even the demos are not up in time (e.g. N85 announcement). "Immediate availability" are magic words. ;-) Also, in the past 6 months delay had happened a couple of times, so something supposedly available in 1Q2009 means in Nokia language: 2Q. Tech blogs like Engadget, Gizmodo pick it up if there is something to show immediately. Like a nice demo or video ad - or the service itself. I know, that the above seems disconnected from the post, but I strongly believe, that this is why Nokia is having troubles raising excitement for many-many innovations. One addition:
I think Nokia announcing products/services before their availability is not exciting.
Examples: 5800 (+6 months?), N95 (+7), Ovi (+14 months and counting). Even the demos are not up in time (e.g. N85 announcement). “Immediate availability” are magic words. ;-)

Also, in the past 6 months delay had happened a couple of times, so something supposedly available in 1Q2009 means in Nokia language: 2Q.

Tech blogs like Engadget, Gizmodo pick it up if there is something to show immediately. Like a nice demo or video ad – or the service itself.

I know, that the above seems disconnected from the post, but I strongly believe, that this is why Nokia is having troubles raising excitement for many-many innovations.

]]> By: Renegade Fanboy http://conversations.nokia.com/2008/11/05/the-dawn-of-the-fourth-screen/comment-page-1/#comment-267 Renegade Fanboy Wed, 05 Nov 2008 15:36:27 +0000 http://conversations.nokia.com/?p=215#comment-267 So, why Nokia does not advertise it? It could be an ad with "imagine a rural farmer..." on CNN. :-) The reason why nobody is picking up the news is because Nokia is not considered leading-edge. That's the thing to change - after that all the innovations will be picked up and praised ;) It's an attention-driven economy. The user base and growth is at least twice for mobile: http://www.renegadefanboy.com/2008/11/mail-on-ovi-for-s40/ So, why Nokia does not advertise it? It could be an ad with “imagine a rural farmer…” on CNN. :-)

The reason why nobody is picking up the news is because Nokia is not considered leading-edge. That’s the thing to change – after that all the innovations will be picked up and praised ;)
It’s an attention-driven economy.

The user base and growth is at least twice for mobile:
http://www.renegadefanboy.com/2008/11/mail-on-ovi-for-s40/

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