Comments on: Best of 2008 in Services – Nokia Life Tools http://conversations.nokia.com/2009/01/02/best-of-2008-in-services-nokia-life-tools/ Stories from around the Nokia neighbourhood Sun, 22 Nov 2009 11:42:52 +0000 http://wordpress.org/?v=2.8.4 hourly 1 By: MICROCAPITAL STORY: Nokia and SKS Microfinance to Introduce New Mobile Phone Features for Rural Poor http://conversations.nokia.com/2009/01/02/best-of-2008-in-services-nokia-life-tools/comment-page-1/#comment-9853 MICROCAPITAL STORY: Nokia and SKS Microfinance to Introduce New Mobile Phone Features for Rural Poor Mon, 24 Aug 2009 21:02:09 +0000 http://conversations.nokia.com/2009/01/02/best-of-2008-in-services-nokia-life-tools/#comment-9853 [...] http://conversations.nokia.com/2009/01/02/best-of-2008-in-services-nokia-life-tools/ [...] [...] http://conversations.nokia.com/2009/01/02/best-of-2008-in-services-nokia-life-tools/ [...]

]]> By: Ripul Kumar http://conversations.nokia.com/2009/01/02/best-of-2008-in-services-nokia-life-tools/comment-page-1/#comment-1084 Ripul Kumar Wed, 07 Jan 2009 05:31:16 +0000 http://conversations.nokia.com/2009/01/02/best-of-2008-in-services-nokia-life-tools/#comment-1084 I have yet to get my hands on the NLT application but whatever information I see here and other places, it is a great thought but clearly very poorly implemented. Nearly 1/2 billion of about 3/4 billion who live in Indian villages cannot read or write ANY language. As the interface of NLT expects people to be literate enough to read and make decisions, how on earth can most people for whom the tool is targeted (who obviously cannot read or write) do anything with the NLT tool? Interestingly most people can identify numbers. Also, looking at the icons, I am very sure that only the extraordinary can decipher them. Text and icons are poor interface choices for rural India. Nokia has to think about a combination of text/icons and voice/sound as interface. Having said all the above, the NLT service may be a hit as there are still enough people (1/4 billion) who can read / write atleast one language. And, if priced sensitively and localized well, they are enough to make any service succeed (while missing the other 1/2 billion). I have yet to get my hands on the NLT application but whatever information I see here and other places, it is a great thought but clearly very poorly implemented.

Nearly 1/2 billion of about 3/4 billion who live in Indian villages cannot read or write ANY language.

As the interface of NLT expects people to be literate enough to read and make decisions, how on earth can most people for whom the tool is targeted (who obviously cannot read or write) do anything with the NLT tool?

Interestingly most people can identify numbers.

Also, looking at the icons, I am very sure that only the extraordinary can decipher them.

Text and icons are poor interface choices for rural India. Nokia has to think about a combination of text/icons and voice/sound as interface.

Having said all the above, the NLT service may be a hit as there are still enough people (1/4 billion) who can read / write atleast one language. And, if priced sensitively and localized well, they are enough to make any service succeed (while missing the other 1/2 billion).

]]>