Sustainability
Let’s pull the plug on energy waste
By JBC on 26 March 2009
GLOBAL – That headline is the title of an internal campaign at Nokia to try and get everyone thinking about unplugging unused appliance to save energy (or to cut down on energy usage, depending on how you view it). The more astute amongst you (not including our RSS readers) will have noticed the countdown timer appear on the site. That’ll be ticking away the seconds until we hit earthhour, this Saturday, 28 March at 8.30PM local time in each country. Nokia supports and participates in EarthHour, which is organised by WWF, but it doesn’t stop there.
With a new site PlanetUnplug.com leading the message “let’s pull the plug on energy waste” Nokia is encouraging users all over the world to bring a new awareness to their individual energy use. Simply unplugging a device when it’s not in use can make all the difference. It might not seem much, when it’s just you on your own doing it, but when millions, or even billions around the world engage in the same practice, then it’ll make a huge difference.
The PlanetUnplug site enables users to create their own plug socket and leave it on a virtual wall, along with a pledge as to how you’ll change your energy usage. I’ve left mine (now I just need to work out what I’m going to unplug) and if you have a few minutes I’d suggest you head over and leave yours. Make sure you spend a few minutes reading the others two. Amongst the repetitive “singing in the shower” ones, you’ll find a few gems.
Visit www.earthhour.org to find useful downloads, tools, tips and news updates or get creative and visit Earth Hour’s Facebook, YouTube, Flickr and MySpace pages to add your video and Earth Hour pictures.
You can pick up a counter for your blog too, just head over to PlanetUnplug.com and take your pick.
Don’t forget to shut down this computer when you’ve finished using it!
And, 8.30PM local time wherever you are, this Saturday (28 March 2009) – switch off the lights.
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Tags | Earth Hour, Nokia, WWF

























March 26th, 2009 at 8:04 am
Date and Time saved on my phones calendar. Let us join hand in hand in conserving energy and saving our one and only home, earth.
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March 27th, 2009 at 11:58 am
yehey…i suggested this topic…tnx…i luv earth and nokia!
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March 29th, 2009 at 11:05 am
Hi James,
I totally agree with you in every single words. So many times people just think “it’s not worthing me to do this because it won’t change anything”, but if people started thinking that if everyone do that these things and spread the word, it will make the world a better place.
It would be so much better, because 1 million people can do much more than just 1, so that’s why people have to start thinking on several ways in which they can save energy.
One of the things I find most original on my device (N78) is that when charging is complete it displays a message telling me to desconnect the charger from the mobile phone, to save energy. This shows how much Nokia is giving a hand to a better and healthy world.
Now it’s time to all of us to start saving energy. For example, whem I’m at home, I used to have my laptop allways connected to the charger, now I just connect it when necessary. This is just an example.
And YOU who are reading this comment, what do you think we can do all together to make Planet Earth a better place?
Nokia-Blog.net
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