Products & Services
Just how rugged is a rugged device?
By JBC on 06 July 2009
GLOBAL – When a new rugged device started doing the rounds internally recently, we decided to get all scientific and conduct a few tests. First job was to work out what tests we could conduct. Given that Nokia’s reliability lab do a lot of work on scientifically testing devices, we thought we ought to take more of a “real world” angle on things. We also figured it’d be a good idea to bring a video camera along to record proceedings.
What we’ve come up with are a series of videos showing off our experiments, and the results. The first two are live today and we’ll be revealing more over the coming days. We kicked things off (quite literally) with what we thought would be a gentle test, the traditional rugby kick. We didn’t quite figure on Mike’s lofty left foot though. Watch the video below to see what happens.
Our second test brought out what we thought would be the big guns. Now, we’re no pro golfers, but our years of hacking around pitch and putt courses have helped to develop something of a swing, certainly enough to send an object from one end of the field to another. Did the device make it out the other side? The results might just surprise.
Check back tomorrow for more vids and you can see the whole lot on our special Rugged page – please let us know what you think in the comments there.
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- Nokia 3720 classic – rugged phone video montage and hands-on
Tags | Experiment, Extreme, Rugged, text, Tough


























July 6th, 2009 at 12:52 pm
I would love to create some videos like this. Get an N97 and absolutely smash the hell out of it and see if it survives
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July 6th, 2009 at 1:24 pm
@Carl – You not seen the N97Geeks videos then?
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james Reply:
July 8th, 2009 at 4:40 am
@Micky, could you post the video?
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Micky Reply:
July 8th, 2009 at 9:56 am
@james, Here you go..
http://www.youtube.com/watch?v=MXGPc70pZQ4
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July 6th, 2009 at 1:45 pm
@Micky,
.. Though i wonder who pays for the replacements
Oh yeah. . that video was ‘wicked’
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July 6th, 2009 at 3:18 pm
the kick and the golf swing wasn’t strong enough, not convince c”,
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Mike Reply:
July 6th, 2009 at 3:28 pm
@gregg003, We didn’t want to whack it with a driver at full strength, as I doubt anything (even a brick) could survive that. But James did give it a fair old whack with a 9 iron – more of an approach shot than a fairway smash
And on the kicking front. I kicked it as hard as I could without breaking the skinny bones in my foot (you should’ve seen the bruise!). Come to think of it I should’ve taken a photo.
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gregg003 Reply:
July 6th, 2009 at 4:13 pm
@Mike, just kidding dude
great job you got there, i thought your about to smash the N97… (don’t even think about it) it costs a fortune to a lot of people hehehe
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July 6th, 2009 at 6:12 pm
Well, i know you’ve done your best to prove us that this phone will be hard to break, but…
The screen breaked on the golf swing, and nobody want’s a phone with a breaked screen.. (or maybe i want it, but that’s just c’os it’s a protptype..)
Now serious, you’ve found a way to show how strong this phone will be on a fun way. Way to go!
Waiting eagerly for the “revelation”.
Btw, is it a 6xx series?
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Mike Reply:
July 6th, 2009 at 7:44 pm
@Nuno Pereira, The screen didn’t break (which even surprised us!). What you can see on the screen are rain drops – we shot this video straight after the rugby one when it was a torrential downpour – http://www.youtube.com/watch?v=Aj0JMQsmJqc&feature=channel
If you watch it larger or on YouTube you’ll see
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Nuno Pereira Reply:
July 6th, 2009 at 7:49 pm
@Mike, impressive indeed.
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July 6th, 2009 at 8:22 pm
OH ITS A WONDERFUL N LITTLE FUNNY TEST……..
I LIKED IT…..
N LIKE 2 SEE THE TOUGH FONE……
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