Future Technologies, Ideas & Opinions
Nokia – life in 2015
By JBC on 11 November 2009
ESPOO, Finland – Smart ecosystems sits at the centre of our mobile life five years from now. That’s what Nokia’s head of corporate strategy Heikki Norta outlined this morning when he talked about what life will be like in 2015. During a short video, we saw how a combination of devices and services worked together to de-clutter life. This comes from a background that’s seeing the relationship between consumers and brands evolve from a monologue right now through a conversation and into a continuos relationship. The idea is simply to help users manage their lives better and enable them to create, share and get the most out of life.
Heikki believes the processing power we’ll see in devices in the coming years will be way ahead of what we have now. This will enable devices to process a lot more data and, together with a substantial increase in bandwidth, help them work seamlessly with the cloud. This will enable users to live a “more spontaneous life”, helping to snatch opportunities easily where the device and the service are doing all the heavy lifting, sorting through the masses of information and anticipating the user’s needs.
Although clearly just concepts at this point, the devices shown in the animated video (we’ll try and get a copy for Convesations) paint a picture of how we’ll be using devices and services. Connecting to TV, so we can share TV watching experiences with people on the other side of the world, or even using the mobile device as a projector. Contextual awareness plays a big part too, with the device working together with the cloud, both pulling information down to the device, and also sending information back.
Take the fisherman in India. Not only is he using his device to get the best prices for his fish, but he’s making extra money by selling his data to overseas universities who can tap into his and other fishermen’s information for their research.
It might not be a single device either. We saw an example of the user who’s main device is his mobile computer, acts as a satnav and a multimedia centre – much as our devices do today. However Mr 2015 also has a smaller, sub device which he can use for sport. With the same interface as his main device, and the addition of the cloud, means he can move seamlessly between the two.
Of course, this is all still conceptual, but we can see easily how the services and strategy being laid down today form the backbone of the lives we’ll be living tomorrow. No, Ovi services aren’t perfect right now. But we’re at the very beginning. The pace of evolution, both of devices and services will see us all living in a very different world. And you know, it isn’t that far away!
Related posts:
- It’s not all in the cloud
- Poll: What impressed you most about Nokia in 2015?
- Your Nokia in 2015 – video
Tags | 2015, NW09, The way we live next
November 11th, 2009 at 1:54 pm
Nice! Very Interesting! I hope though that this technology will be up for grabs less than the target year with competition in the mobilephone market getting fierce every year. Nokia needs to step up and raise the bar.
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November 11th, 2009 at 10:31 pm
With both Microsoft and Apple developing multi or universal devices in the form of slates it’s good to see that Nokia appear to be looking towards the same technology although I fear they are mainly still focused upon the smartphone. The real issue is that, at present, software technology (both in OS, apps and Cloud) lags behind hardware. Without effective software development, new slate technology, with its inherent ability to use netbook software, will succeed whilst smartphones will diminish in public interest.
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November 12th, 2009 at 1:52 pm
First off, this video caused me to have a really cool dream last night. Sad part was that I realized in the dream that I was dreaming and that it wasn’t real. Bad, bad Nokia
I still like the ideas presented. Sure, I’ve got my own thoughts about people being the networked points with Nokia playing a role a central admin, but its still pretty decent in concept.
I *loved* the devices and their integration. There are some things to be said about devices that just fit into some usage scenarios. The one device shown in the picture above is most intriguing to me because that’s one where you can see an idea of malleable form factors starting to take shape.
For the groups within Nokia that collaborate on these kinds of presentations, its been interesting to see from the outside how much more realistic they have become over the years (Aeon, Morph, now this). I guess that it means we are coming to the future in many respects, and that it should be a pretty fun and engaging time when we do get there. Keep up the great work, and keep pushing ahead.
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