Playing the name game
GLOBAL – This morning’s announcement of the Nokia C5 completes what some of you may have picked up on over the last few months – a shift in Nokia’s device naming convention. There are now four series of devices – Nokia Cseries, Xseries, Eseries and Nseries. Whilst the latter two have been around for a while, and Xseries has been around since last year’s Nokia World, the latest addition of Cseries rounds off the complete set. What’s more, within each series of devices, we’re seeing a new range of numbers, from 1 to 9, each signifying the range of functionality on offer, and the approximate prices of the devices – 1 being the lowest and 9 being the highest.
Today’s announcement of the Nokia C5 joins its similarly named cousins of the Nokia X3 and Nokia X6, both of which were announced at Nokia World last year. As yet, we haven’t seen a similarly named E or N series device and of course, we won’t be commenting on when either of those might be happening.
This new naming convention is designed to make things easier for users, so they can quickly and easily work out where a device sits within the series and beyond that have a clearer idea of what each series does. Nseries remains the flagship and most advanced range of products. Xseries comes next and focuses on social entertainment. Eseries remains focussed on productivity and business whilst Cseries represents the core range of products.
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Work on the new naming convention started way back in 2008, when extensive consumer research was done around the subject. The results of this research culminated in a new naming convention being created and first introduced late last year. Let us know what you think in the comments below.