Mobile Phones: The Next Billion

Nokia's new partnership is just the beginning...

Published by Phil on February 11, 2011

GLOBAL - Nokia’s plans to create a global mobile ecosystem in partnership with Microsoft opens up great opportunities for both companies to deliver a compelling and differentiated ecosystem on the Windows Phone platform. But there’s an opportunity that can get overlooked in the race to deliver the next killer smartphone: More than three billion people still do not have a mobile phone. And of those who do, the vast majority have SMS but no Web browser. This is where Nokia’s Mobile Phone strategy comes in.

In brief

  • Series 40 vital in emerging markets
  • Affordable QWERTY phones
  • Services via SMS crucial
  • Nokia ready to connect the next billion

Today marks a renewed approach to capture volume and value growth to connect the “next billion” mobile users. By delivering compelling and affordable mobile experiences, especially in emerging markets like Brazil, Russia, India, Indonesia, China and Africa, Nokia continues to play a role to bring more people into the benefits of the information age.

Nokia is meeting this opportunity by selling over a million Series 40 handsets every day. As the world’s largest volume mobile platform, Series 40 continues is vital in bringing affordable Web access and applications to millions in emerging markets.

Nokia is renewing its mobile phone product portfolio to stay competitive in these key markets. The wide range of handsets includes mobile phones at competitive prices with great design, affordable QWERTY and desired features. The Nokia C3 was a huge hit and enabled Nokia to lead the emerging QWERTY market. In addition, we are offering another affordable QWERTY in the Nokia X2-01, an affordable 3G device in the Nokia C2-01, and touch and type devices such as the X3 continue to sell well.

In growth economies, our evolving mobile phones and services strategy will be the catalyst for the next billion to the web with web apps and proxy browsing and deliver localized, personal, financial and location-based services on mobile phones. In addition, we will deliver services to mobile phones that are not connected to the web via SMS.

All the details: Nokia Lumia 800

All about our stunning new smartphone.

The specs; the price; the facts

Series 40 presents opportunities for developers, with enhanced java support and new SDKs, while the new planned Ovi Browser service will bring cheaper, better and faster browser experiences to consumers. By investing in future assets that deliver affordable, highly competitive and consumer-focused mobile experience to the traditional Series 40 consumer, Nokia will deliver the best low-cost devices that deliver the richest experiences and applications that consumers will love.

With smartphones and mobile phones, Nokia’s reach wraps around the entire globe. Nokia is ready to connect the next billion.

Read more

Nokia Strategy 2011
Open Letter from Stephen Elop and Steve Ballmer
Welcome to the Third Ecosystem
Ask Steve and Stephen
Nokia Strategy and Financial Briefing [video]
Five reasons to get excited about a Microsoft partnership
Blogbite: today’s announcements and a preview of *that* interview
Stephen Elop and Steve Ballmer answer questions from Nokia Conversations readers

image credit: PictFactory

Comments

  • http://www.talkingmobile.com/?p=188 What Does The Future Hold For Nokia? | Talkingmobile- Day In And Day Out

    [...] reports seems that Nokia is doing it well).This approach is called by Nokia “The Next Billion” , and there is “Meltemi” project, that is a OS for low-end devices that may [...]

  • http://studentloanlimits.net/nokia-launched-100-and-101-basic-mobile-phones Nokia Launched 100 and 101 Basic Mobile Phones | Latest BUZZ News

    [...] Launched 100 and 101 Basic Mobile PhonesFor the next billion mobile users, Nokia has launched Nokia 100 and 101. Both no-frill phones are based on the Series 30 operating [...]

  • http://johnvsinternet.wordpress.com/2011/12/15/moving-on-to-the-next-billion/ Moving on to The Next Billion | John vs. Internet

    [...] more phones to more people than any company on Earth, and their corporate mission of connecting the Next Billion resonates with me personally. When I spent 2 years working in India I witnessed firsthand the power [...]

  • http://lazure2.wordpress.com/2012/01/09/smarterphone-end-to-end-software-solution-for-the-next-billion-nokia-users/ Smarterphone end-to-end software solution for "the next billion" Nokia users | Experiencing the Cloud

    [...] and location services. In Mobile Phones, Nokia will realign and increase its investments to connect the next billion people to the Internet, bringing great devices and rich services to the global marketplace much [...]

  • http://www.teknokedi.com/nokia-smarterphoneu-aldi/ Nokia Smarterphone’u Aldı | TeknoKedi

    [...] Next Billion planı kapsamında aldığı Smartphone, en azından bu kulvarda bir süre daha idare etmesini [...]

  • http://adrienne.zoko.in/?p=3982 Most trusted brand in India – Nokia | My Blog

    [...] march and advantage when a Finnish association aims to sell entrance turn smartphones to a “next billion” people. Nokia progressing this month bought a company Smarterphone which creates mobile OS [...]

  • http://www.techknots.com/mobiles/nokia-1-5-million-s40-phones/ Nokia Has Shipped More Than 1.5 Billion Series 40 Phones

    [...] to be seen what Nokia holds in store for S40 users, which the company keeps terming as the “next billion users“. The company recently acquired a Norwegian mobile operating system company Smaterphone. [...]

  • http://trilyly.com/2012/01/nokia-still-worlds-largest-handset-maker/ Nokia Still World’s Largest Handset Maker | TRILYLY Online

    [...] This would beg the question where are all these sales coming from? With the Windows Phone announcement Symbian sales started to drop off  almost immediately. Combine that with the fact that  Windows Phone was only available in a few select markets in the 4th Qtr Nokia should have had pretty horrible year. The answer would be low end phones.  Nokia has made a big push this year for emerging markets or what they call “The Next Billion”. [...]

  • http://hothotblogs.info/5/consumers-covet-4g-the-tech-no-one-understands/ Consumers Covet 4G, the Tech No One Understandshothotblogs.info – 5 | hothotblogs.info – 5

    [...] MobileslateSource of Best iPhone and Android news, reviews, Apps and GamesMobile Phones: The Next Billion – Nokia Conversations : the official Nokia blog [...]

  • http://www.nokipedia.com/barcelona-mobile-show-puts-nokia-on-top-of-the-world/ Barcelona mobile show puts Nokia on top of the world | Nokipedia

    [...] terms of connecting the next billion of mobile users, the new Nokia Asha 302, Nokia Asha 203 and Nokia Asha 202 will certainly help to [...]

  • http://nokiarules.wordpress.com/2012/03/03/barcelona-mobile-show-puts-nokia-on-top-of-the-world-mwc-march-12/ Barcelona mobile show puts Nokia on top of the world | MWC March 12 | Nokia Rules : NOKIA Ideas Project and Imagine Cup 2012

    [...] the most important connecting the next billion of mobile users, the new [...]

  • http://info.cevx.me/?p=106 How Samsung beat Nokia – Info of cevx

    [...] low end meant feature phones. This strategy was still in evidence last year under the moniker “the next billion” users. The decisions were not driven by whether the products would be hired for different jobs, [...]