Nokia arch launches in global pilot scheme

Published by Trevor Davies on October 31, 2011

Nokia World 2011 retail arch

LONDON,  United Kingdom – Nokia Lumia 800 phones are shining at the UK’s top shopping mall, close to the Olympic stadium, where up to 750,000 people a week can get a hands-on with the stunning mobiles.

A headphone-shaped arch like the one unveiled at Nokia World 2011 has been installed at Westfield Stratford, which is a short walk from the Olympic park.

The innovative retail experience, which opened this week, will be seen by visitors from all over the world and is set for a global launch.

It is designed to allow shoppers to see, touch and play with the Nokia Lumia 800, ask questions about it, and then go to one of the nearby phone shops to buy it.

The new owners will then be free to go back to staff at the arch for help to transfer contacts and other media from their old phone.

The outside of the arch is a screen which carries information and advertising for products, making an eye-catching attraction for customers.

The Nokia Lumia 800 would be an ideal phone to use at sporting events because of its amazing camera and Maps software which will guide users to stadia.

Nokia retail arch

Blueprint for Nokia retail arch

Westfield Stratford has already become the busiest shopping centre in the UK since opening in September and has 730,000 visitors a week.

Mark Dence, Head of Nokia Branded Retail UK, said: “The Nokia Arch at Stratford will  provide thousands of customers with a unique opportunity to enjoy the full experience of the Nokia Lumia 800.

“It’s a fun and chilled retail environment where our expert team will help customers get the most out of their new phone.”

Comments

  • MobileStrongBOX

    Why Nokia did not the same with Nokia N9?????

    • MobileStrongBOX

      Damn Elop!!  WP7 gets all marketing, but N9 is not even released world-wide. Do you think we are blind or stupid?

      • http://pulse.yahoo.com/_KTAHVKS2RNDWTQPHQEJALLRNEQ Adam Paris

        Maybe you should know something: N9 IS DEAD. Nokia build it just for you whiners, but there wont be N9 in the rest of the world and there wont be anymore Meego for a long time.

        Stop spamming these topics here retards.

    • MobileStrongBOX

      Damn Elop!!  WP7 gets all marketing, but N9 is not even released world-wide. Do you think we are blind or stupid?

  • Cod3rror

    Metro ui is the ugliest smartphone ui currently even almost dead symbian^3 belle os has working ui than wp7

    • MobileStrongBOX

      Yes, I don’t like news-paper style on my phone!!

    • http://twitter.com/JayMontano Jay Montano

      lolol it’s funny because you’re wrong.

    • Anonymous

      When did you decide to stop writing coherent sentences? Maybe you shouldn’t troll on an empty cranium.

    • Anonymous

      When did you decide to stop writing coherent sentences? Maybe you shouldn’t troll on an empty cranium.

    • http://www.symbianworld.org Jade Bryan V. Jardinico

      what the heck happened to you. where are your wits now? :?

  • http://www.garymoncrieff.co.uk garymoncrieff

    Very intuitiave advertising guys, well done. On a side note wish you’s would start moderating these darn N9 comments on every post that has nothing to do with it.

    • Jukka

      Sure, why do Nokia needs to know what customers means. Nokia knows better right?

  • Kannanraji

    The arch clearly shows n9 observe.

    • Trevor Davies

      The N9 was present at Nokia World along with other devices. The newest Nokia Lumia range tok pride of place because it was the newest product to be launched. The Nokia arch will be used to showcase phones according to their relevance in particular regions. In this first case, in the UK, it will be devoted to the Lumia range of phones. The N9 would not be relevant because it is not released in the UK. 

  • http://www.facebook.com/mlococo Michael A. Lococo

    Halodeck?!  :-)

  • http://twitter.com/trinnemaa Toni Rinnemaa

    Symbian + N9 and other phones with NFC should put in use at those olympics. Yes Windows Phone does not support that but that’s what Nokia should be promoting more before Apple does it right.

  • http://twitter.com/trinnemaa Toni Rinnemaa

    Symbian + N9 and other phones with NFC should put in use at those olympics. Yes Windows Phone does not support that but that’s what Nokia should be promoting more before Apple does it right.

  • http://twitter.com/trinnemaa Toni Rinnemaa

    Symbian + N9 and other phones with NFC should put in use at those olympics. Yes Windows Phone does not support that but that’s what Nokia should be promoting more before Apple does it right.

  • http://twitter.com/trinnemaa Toni Rinnemaa

    Symbian + N9 and other phones with NFC should put in use at those olympics. Yes Windows Phone does not support that but that’s what Nokia should be promoting more before Apple does it right.

  • http://twitter.com/trinnemaa Toni Rinnemaa

    Symbian + N9 and other phones with NFC should put in use at those olympics. Yes Windows Phone does not support that but that’s what Nokia should be promoting more before Apple does it right.

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  • http://www.facebook.com/ahsan.niceboy Ahsan Shahid

    1st/Nov/2011Nokia kills the Nokia 600,

    Nokia 600 was announced in August and was expected to hit the shelves before Q3 ended, but that obviously never happened. We got no official comment from Nokia about the delay and now it appears that the phone has been cancelled.All pages dedicated to the Belle-running Nokia 600 are now gone from the Nokia servers and even the Nokia developer website has no mention of it. Videos, featuring the Nokia 600 have been removed from the Nokia YouTube channels and if we hadn’t actually seen the announcement we’d really be inclined to believe that the phone never existed.We can’t figure out what happened in the past two months that lead to the cancellation of a smartphone that was just weeks away from actually hitting the shelves, but seeing how Nokia handles things we’ll probably never know…

  • http://www.facebook.com/ahsan.niceboy Ahsan Shahid

    1st/Nov/2011Nokia kills the Nokia 600,

    Nokia 600 was announced in August and was expected to hit the shelves before Q3 ended, but that obviously never happened. We got no official comment from Nokia about the delay and now it appears that the phone has been cancelled.All pages dedicated to the Belle-running Nokia 600 are now gone from the Nokia servers and even the Nokia developer website has no mention of it. Videos, featuring the Nokia 600 have been removed from the Nokia YouTube channels and if we hadn’t actually seen the announcement we’d really be inclined to believe that the phone never existed.We can’t figure out what happened in the past two months that lead to the cancellation of a smartphone that was just weeks away from actually hitting the shelves, but seeing how Nokia handles things we’ll probably never know…

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  • Dario Zocco Ramazzo

    The Nokia Arch is something awesome. The blueprint shows how cool each element is. Moving this “open space” to a retail point of view and building up walls arround with inkjet prints on and special one-way films on shop windows at the POS can make it even more attractive. Good job Nokia!

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  • jimboireland

    This is cool i have to say.

  • http://20-elements-let-ecommerce-successful.blogspot.com/ El Boukili El Mehdi

    Very Very Impressive , i like the post