CES: Nokia marketing efforts

Published by Jason Harris on January 14, 2012

LAS VEGAS, NV, United States – At CES, there are a lot of companies trying to get the word out about their services. Marketing tactics can sometimes be overwhelming and too ‘in your face’.

This year, for CES, Nokia had a multi-pronged approach that did a stellar job of being helpful and informative, and all the while, telling the story about Nokia’s re-emergence into the US market with the Nokia Lumia 900 and Lumia 710 launches.

Nokia hit the ground running by providing a double decker bus ride from the airport to the hotels on the strip.

Also, through a Foursquare-powered contest, phones and accessories were given to lucky winners.

Other outreach efforts included shuttle rides around town, breakdancers at the monorail stations and other inviting experiences. We loved the look of the booth, with its branded metro-styled canopy and the lollipops. All goes to show Nokia had it licked at CES 2012.

Comments

  • http://www.facebook.com/thegadgetfreak Ajit Jalady

    In other words, puppetting for Microsoft- who once upon a time were rivals.. Microsoft is successful in killing its competitor – Symbian/Meego and Nokia!

  • http://twitter.com/AllBoutN9 AllBoutN9

    The Best Product is the One that Sells Itself. In other words: Nokia N9 ;-)

  • http://www.facebook.com/thegadgetfreak Ajit Jalady

    Yea, it doesnt require any marketing…. LUMIA phones are not able to survive even with so much marketing! Microsoft should learn a lesson from their Microsoft KIN phones….

  • http://pulse.yahoo.com/_H7XZGHA4CN5PQYAMAHRAH7WZWM Don Farmer

    Very nice convention marketing team.  Nice job!!  Love the displays from the pictures and video I’ve seen.  Will we in the U.S, who will be starting Nokia Clubs, be able to buy Nokia tshirts,hats,umbrellas at NokiaUS or can we buy through the Finland store?  Summer will be here will all the tourists and festivals, we would like to spread the Nokia word.  I live in Northern Michigan and Traverse City, Petoskey, Charlevoix,Mackinaw City, Bay Harbor, The Mighty Mack bridge walk,Cherry festival, 4th of July’s pack with tourists.  The other Finland (U.P. of Michigan) become tourist streams.
    …and what is the brand of those smartphone stands that held just one Nokia upright??  Nice stands.

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  • http://pulse.yahoo.com/_CIEE4NE7C6NNTRLPGSCQADEIG4 Anonymous

    Why was a better solution to move to WP if you spend so much money on marketing and people still dont buy it in large number, when you have an OS, the N9 MeeGo/Harmattan, that sells better without any marketing at all, Mr Elop????!!!!

  • http://pulse.yahoo.com/_H7XZGHA4CN5PQYAMAHRAH7WZWM Don Farmer

    So you are saying that the N9 commercials and ads or the Apple 4S,ipads,google ads are not marketing?  Could you explain that?  I have a N9 and the numbers have not been made public on sales.  I’m also buying the LUMIA 900.  The response from the CES show called LUMIA best of show.  Best of show is not good?  What are you guys saying? Good is bad?   No numbers yet are numbers?

  • Stepan Matrosov

    If they would release Nokia N9 just before CES and presented on show as well, then N9 would be the winner. So “Lumia best of show” tells nothing to me.

  • Anonymous

    Nokia better use more money marketing Nokia Belle.

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