The incredible story of the Nokia Asha in numbers

Published by Karen Bartlett on April 16, 2012

GLOBAL- Regular Conversations readers know that we often feature stories about Nokia’s incredible Asha range, like the Nokia Asha 303, and the services, like the Nokia Browser, Nokia Life and Nokia Maps for Series 40 that you only get with a Nokia. 

Now take a look at the Nokia Asha story in numbers (click through for the full-size image):

Asha infographic

We use the word “incredible” because Asha has been the most recent milestone in the journey of our Series 40 phones, which have connected unprecedented numbers of people around the world to friends, family and information (via the internet) that they would otherwise never have been able to access.

This year Nokia sold its 1.5 billionth Series 40 handset – an Asha – to a young woman in Brazil. In growing, fast-moving parts of the world people demand phones that can give them all the information and connections they need for a cost that they can afford. That’s why Asha, and Series 40, have set such a successful course to the future.  

Comments

  • http://twitter.com/qoyumnasri Qoyum Nasri

    I know Asha with S40 is targeted for low end emerging markets. But really the user experience is really bad especially for touch based Asha devices. I know the price of Asha devices is affordable but that does not mean the user experience should be that bad. The low end Android device which priced closely to Asha devices price range has a better and smoother user experience. Nokia said with S40 you guys want to connect the next billion to the internet but web browsing on Asha devices is just silly. 

    But i do really hope the future version of Asha devices *cough* Meltemi will be powered by Qt so for those who can’t afford high end devices still will be able to enjoy great user experience on a more budget device.

  • http://www.facebook.com/gmiguel83 Jorge Miguel

    Get rid of series 40. Now that WP is the main OS for high to mid range smartphones, Symbian should be used for low end phones such as the Asha series. Symbian has become so much better but WP has taken over now. I think Symbian would give low end users an amazing experience.

  • http://www.facebook.com/gmiguel83 Jorge Miguel

    Get rid of series 40. Now that WP is the main OS for high to mid range smartphones, Symbian should be used for low end phones such as the Asha series. Symbian has become so much better but WP has taken over now. I think Symbian would give low end users an amazing experience.

    • Anonymous

      What if they sold the older 710 super cheap when Apollo comes out? That would give the 710 a year on the market before price reduced like the iphone 3.

      • http://www.facebook.com/gmiguel83 Jorge Miguel

        Yeah that would work too I guess

      • http://www.facebook.com/gmiguel83 Jorge Miguel

        Yeah that would work too I guess

      • http://www.facebook.com/gmiguel83 Jorge Miguel

        Yeah that would work too I guess

    • Anonymous

      What if they sold the older 710 super cheap when Apollo comes out? That would give the 710 a year on the market before price reduced like the iphone 3.

    • Anonymous

      Not everyone wants a WP phone. There is also a market for low end Series40 devices and Hi-End devices with a lot more capabilities than the Windows Phone OS is able to provide.

      • Anonymous

        The high end 900 won the CES over any android or apple product. The 900 and 710 won 1 and 2 in Laptop magazine recent over android and apple. The windows OS is light years ahead of old ios and broken and by f secure standards saying up to 45% of android apps may contain malware and trojans. Certainly the girl in the video blown away by lumia typical delhi couple on youtube says it best about apple and android. If you want the best, go with Nokia Windows. I have apps like Physics,Calculus,Trigonometry,Chemistry Companion on my list for Windows apps. They would crash on an Android and new iphones are overpriced.

        • Anonymous

          High end?  

          Singlecore, nearly no multitasking, no real usb support, a Microsoft cloud advertising platform and a lot more missing stuff.
          And regarding your tests and prizes, I trust more real tests and userfeedback than bought prizes and manipulated competitions.  (look who has hosted the test and how the community is composed.

          As long as they are unable to fix the hardware issues, the not very well working multitasking and extend the support for native applications I doubt any Lumia could get better than the very bad Lumia 800 I have used for some days.

          • Anonymous

            My ATT rep switched to the Nokia 900 from Android and said it was the best smartphone he EVER used.  You don’t need dual core because Microsoft and Nokia know how to run a platform best.  Android need bigger specs because the OS is a malfunction.  Android”s OS looking like a toy when I go by the Android section compared to the professional looking Nokia Windows phones.  Come on, I’m trying to save you from the embarassment that poor guy went through in the video.  Save yourself man!!  Besides now you are defending Android rather than bashing Nokia’s phones, which you must confess, Android is your purpose for being here. 

          • Anonymous

            Android, Android, Android… why are you always talking about Android?

            If you compare Windows Phone to the currently worst and cluttered platform then it is your personal problem. I nowhere mentioed Android in my post. 

            Are you really this afraid of the currently biggest platform?
            Have you realized how uncompetitive and uncapable WP is compared to the totally unprofessional Android platform?

          • http://www.facebook.com/people/Duncan-Wynn-Jr/100002258876487 Duncan Wynn Jr.

             AxlNo1 , it takes 3 years to work enough of the bugs out and features in to make an OS reliable . WP is nowhere near that so of course it`s not good yet , duhhh

          • http://www.facebook.com/people/Duncan-Wynn-Jr/100002258876487 Duncan Wynn Jr.

             AxlNo1 , it takes 3 years to work enough of the bugs out and features in to make an OS reliable . WP is nowhere near that so of course it`s not good yet , duhhh

          • Anonymous

            But currently there is no ensurance current Windows Phone 7 devices would be able to run Windows Phone 9. So why have the users to pay for a unfinished product?

          • Anonymous

            But currently there is no ensurance current Windows Phone 7 devices would be able to run Windows Phone 9. So why have the users to pay for a unfinished product?

          • http://www.facebook.com/people/Duncan-Wynn-Jr/100002258876487 Duncan Wynn Jr.

             AxlNo1 , it takes 3 years to work enough of the bugs out and features in to make an OS reliable . WP is nowhere near that so of course it`s not good yet , duhhh

          • Anonymous

            So your ATT rep has not many smartphones used before… what has this to do with currently dissatisfied custumers?

          • Anonymous

            So your ATT rep has not many smartphones used before… what has this to do with currently dissatisfied custumers?

        • Anonymous

          High end?  

          Singlecore, nearly no multitasking, no real usb support, a Microsoft cloud advertising platform and a lot more missing stuff.
          And regarding your tests and prizes, I trust more real tests and userfeedback than bought prizes and manipulated competitions.  (look who has hosted the test and how the community is composed.

          As long as they are unable to fix the hardware issues, the not very well working multitasking and extend the support for native applications I doubt any Lumia could get better than the very bad Lumia 800 I have used for some days.

        • Anonymous

          High end?  

          Singlecore, nearly no multitasking, no real usb support, a Microsoft cloud advertising platform and a lot more missing stuff.
          And regarding your tests and prizes, I trust more real tests and userfeedback than bought prizes and manipulated competitions.  (look who has hosted the test and how the community is composed.

          As long as they are unable to fix the hardware issues, the not very well working multitasking and extend the support for native applications I doubt any Lumia could get better than the very bad Lumia 800 I have used for some days.

  • Karen Bartlett

    I’ve got an Asha 303 and I think it’s great phone, easy to use, brilliant browser. And a nice phone to actually make calls on. 

  • Anonymous

    Will all Asha device in the future have a autofocus camera module? 

    There are more and more common at cheap Android devices.

    • Anonymous

      Cheap Android devices is right.  I see F Secure says a recent study of Android apps finds up to 45% contain malware or trojans?  Not for me Ax.  I want a great Windows phone with apps like Math and Science for studies. The girl in blown away by lumia typical delhi couple says it best.  She’s looking for a husband who uses Windows Nokia for study and Microsoft Office…..and it looks like that lumia beat your best Samung taking pictures.  Oh my.

      • Anonymous

        Do you really try to push this professional made advertisement this hard?

  • Pingback: Infographic: The incredible story of the Nokia Asha in numbers! - SymbianTweet

  • Anonymous

    The new Asha range is quite promising, but I don’t understand why there’s no built-in document viewer in the Series 40 platform? Just look back to 2006, where Samsung D900 offered a Word, Excel, PDF and PowerPoint viewer on the same QVGA display with sub-200 MHz CPU and far less memory…

    Furthermore, I don’t understand why the premium-classic line is killed?! Just have a look on the timeless design of the 6500 classic, the best-seller 6300 series or even the top-notch 8800 line (and maybe I can mention here the beautiful design of the E52 as well). It’s really a shame that Nokia forgot about those, who would like upgrade to metallic phone, with premium design and comfortable physical QWERTY keyboard. Not everybody needs a touch-only smartphone. And not everybody wants a colorful plastic phone either.

  • Anonymous

    The new Asha range is quite promising, but I don’t understand why there’s no built-in document viewer in the Series 40 platform? Just look back to 2006, where Samsung D900 offered a Word, Excel, PDF and PowerPoint viewer on the same QVGA display with sub-200 MHz CPU and far less memory…

    Furthermore, I don’t understand why the premium-classic line is killed?! Just have a look on the timeless design of the 6500 classic, the best-seller 6300 series or even the top-notch 8800 line (and maybe I can mention here the beautiful design of the E52 as well). It’s really a shame that Nokia forgot about those, who would like upgrade to metallic phone, with premium design and comfortable physical QWERTY keyboard. Not everybody needs a touch-only smartphone. And not everybody wants a colorful plastic phone either.

  • http://twitter.com/Hdrules Hradayesh Nimavat

    Nokia’s pricing of Asha phones is really bad in India…..at same price range of an Asha touch(old resisitve screen)  and type device there are android phones available with full touch capacitive screen and not to mention they are “smartphones”

  • http://twitter.com/Hdrules Hradayesh Nimavat

    Nokia’s pricing of Asha phones is really bad in India…..at same price range of an Asha touch(old resisitve screen)  and type device there are android phones available with full touch capacitive screen and not to mention they are “smartphones”

  • http://twitter.com/Hdrules Hradayesh Nimavat

    Nokia’s pricing of Asha phones is really bad in India…..at same price range of an Asha touch(old resisitve screen)  and type device there are android phones available with full touch capacitive screen and not to mention they are “smartphones”

  • http://twitter.com/Hdrules Hradayesh Nimavat

    Nokia’s pricing of Asha phones is really bad in India…..at same price range of an Asha touch(old resisitve screen)  and type device there are android phones available with full touch capacitive screen and not to mention they are “smartphones”

  • http://www.facebook.com/people/Duncan-Wynn-Jr/100002258876487 Duncan Wynn Jr.

    test

  • Anonymous

    Nice infographic

  • http://www.facebook.com/code565472 陳政文

    But Nokia Taiwan……