Nokia PureView receives Best Imaging Innovation award from TIPA

Published by Adam Fraser on April 24, 2012

Nokia PureView technology receives Best Imaging Innovation award by TIPA

GLOBAL – When Nokia announced the Nokia 808 PureView at Mobile World Congress 2012, it immediately won the award for the best new mobile handset at the event. Now, Nokia has also been awarded the Best Imaging Innovation for Nokia PureView technology in the TIPA Awards 2012.

The Technical Image Press Association (TIPA) started in 1991 as a non-profit association with the goal of finding the best photo and video product, and awarding it for its excellence. The TIPA blue logo is recognised around the world and only products with the honour of having an award can display the logo.

At an event held in Cape Town, South Africa, the voting members of TIPA agreed that Nokia’s PureView technology deserved a reward for its amazing imaging technology. While it wasn’t the Nokia 808 PureView itself that won (as it isn’t on sale just yet), it’s the PureView technology that’s gone into the cameraphone that’s won.

When asked as to what makes Nokia PureView worthy of this prestigious award, a spokesperson at TIPA said:

In the 808 PureView incarnation we appreciated the extra large sensor – by camera phone standards (1/1.2 inch) – with the huge 41MP resolution and the ingenious way this resolution is exploited (by oversampling) to supply lossless zooming. In this way Nokia has overcome one of the main drawbacks of camera phones, i.e. unsatisfactory performance with zoom.

Are you looking forward to taking some top-quality photos with the Nokia 808 PureView when it’s available? How will you make the most out of the camera? Let us know, below.

Comments

  • jill dasani

    Desperately waiting :)

  • http://www.facebook.com/gmiguel83 Jorge Miguel

    Congratulations and keep on innovating.

  • http://www.facebook.com/gmiguel83 Jorge Miguel

    Congratulations and keep on innovating.

  • http://www.davidar.org Jonathan Davidar

    Great news. I do hope that this phone will be made available in the US as well. The N9 broke ground when it was launched but it was kept out to give the stage to Lumia 900. I do hope that this is not the case with this phone as well. Truly, this manner of market fragmentation to push Microsoft’s OS is self-destructive. Would Microsoft refuse to use their Windows Phone OS on any other device? Of course not – Nokia, come on, you are more than a “hardware manufacturer”. Also, I do hope you integrate Skype with video calling on this phone and make it compatible with external bluetooth keyboards, and better still, maybe an E7ish avatar?

  • https://twitter.com/#!/Cyberdri Cyberdri

    Parabéns!

  • https://twitter.com/#!/Cyberdri Cyberdri

    Parabéns!

  • http://twitter.com/Hdrules Hradayesh Nimavat

    Great work Nokia imagine team! and in other news Nokia N9 have won D & AD’s interactive design for products award

  • Humberto Patricio

    Congratulations!! Well done! :)

  • Matej Polšak

    I am looking forward! So hurry up! :)

  • http://www.facebook.com/people/Jerome-Kircy-Cajutol-Matabang/100002472635823 Jerome Kircy Cajutol Matabang

    Please please Nokia just make this available in the Philippines because I badly need this as an upgrade to my N8! I hope it won’t pull off an N9 drama. So many Filipinos are waiting for this.

  • Michael

    It’s about time to bring this beast to market, don’t you think?
    I was looking around for a new device for quite some time now (and sadly there were only non-Nokia devices on my list), but in the end the 808 is the only worthy successor to my N8.
    But please – don’t make this another N9-like “situation” (official release in just a few countries, kind of “unrealistic” price).
    This is one of your most innovative and impressive and maybe one of your most anticipated devices, so just make it available to everyone. And do it asap, don’t play games.
    TL; DR: I want the 808 and I want it now! ;)

  • Michael

    It’s about time to bring this beast to market, don’t you think?
    I was looking around for a new device for quite some time now (and sadly there were only non-Nokia devices on my list), but in the end the 808 is the only worthy successor to my N8.
    But please – don’t make this another N9-like “situation” (official release in just a few countries, kind of “unrealistic” price).
    This is one of your most innovative and impressive and maybe one of your most anticipated devices, so just make it available to everyone. And do it asap, don’t play games.
    TL; DR: I want the 808 and I want it now! ;)

  • Mike Day

    Shame Nokia haven’t had the decency to inform its fans and probably most loyal customers exactly when and where it will be available.  Not one bit of information on Nokia UK’s website.  

  • Mike Day

    Shame Nokia haven’t had the decency to inform its fans and probably most loyal customers exactly when and where it will be available.  Not one bit of information on Nokia UK’s website.  

  • Mike Day

    Shame Nokia haven’t had the decency to inform its fans and probably most loyal customers exactly when and where it will be available.  Not one bit of information on Nokia UK’s website.  

  • Mike Day

    Shame Nokia haven’t had the decency to inform its fans and probably most loyal customers exactly when and where it will be available.  Not one bit of information on Nokia UK’s website.  

    • http://twitter.com/HailMarxism fred sparrow

      It won’t happen before May 3 unfortunately, because this is the date Samsung release their galaxy s 3. As good as this tech is, fanboy sites like gsm arena, the verge, phone arena, gizmodo etc.. would push it aside to focus on the latest android offering.

      My guess is a launch somewhere between the “samsung unpacked” event and the announcement of the iphone 5. In other words, May/June.

      • Mike Day

         I think its more to do with the push they will have for the Lumia 900 in the UK, that is listed on the Nokia UK website and they want the focus on that and not the significantly better 808.  Cynical view but accurate based on the way Nokia have acted recently.  I believe the 808 will be the last Nokia device I will ever buy. Even though they will push innovation unlike no other manufacturer, the way the business is run puts me off wanting to give them any more of my money.

  • Jari

    I am very glad you got the Pureview tech, but you are gone with MS marriage.. I bought my N9 on release day (699 Euros = 940USD) but not going to spend any more Euros on your sucking MS line (Lumias) Listen to your customers.. Big masses dont buy Microsoft devices.. I dont want Nokia to be OEM.. and there are millions of people agreeding with me.. I have been loyal Nokia customer for more than 15 years now.. and will this be the end? Loved your N9 and gonna buy N10 too.. But I am afraid you are gone with ur MS phones before it.. This comment will surely be removed, but will take a screenshot of this page before posting this one so I can send it to other forums. Good luck with MS, it wont succeed.. Listen to yout loyal customers.. Symbian with FP1 is ok, thats why gonna buy the 808, but my N9 will still remain as my NO:1 phone.. for years to come..

  • http://twitter.com/cristianer304 Cristian

    Congrats! I’m waiting this phone in AR.

  • steelicon

    Good job Mr. Damian Dinning and team! Congratulations RM-807!

    Now for the grim part: Despite being overpriced to subsidize all the FREE LUMIA 900… Despite having cut corners on HARDWARE… Despite being DELAYED… Despite virtually UNDERBUDGET marketing… Despite being DISOWNED by your own Board of Directors… Despite having been shot in the head by your own CEO Stephen Elop, you have yet survived and continue to shine. PURE NOKIA DNA! SYMBIAN FOREVER! This is a tribute to the RM-807 Team! You are the HEROES of NOKIA and SYMBIAN! May you live long and prosper and may your tribe increase!

    • steelicon

       From Nokia 5110 in 1998 to N82 now and Nokia 808 next!

    • steelicon

       From Nokia 5110 in 1998 to N82 now and Nokia 808 next!

  • steelicon

    Good job Mr. Damian Dinning and team! Congratulations RM-807!

    Now for the grim part: Despite being overpriced to subsidize all the FREE LUMIA 900… Despite having cut corners on HARDWARE… Despite being DELAYED… Despite virtually UNDERBUDGET marketing… Despite being DISOWNED by your own Board of Directors… Despite having been shot in the head by your own CEO Stephen Elop, you have yet survived and continue to shine. PURE NOKIA DNA! SYMBIAN FOREVER! This is a tribute to the RM-807 Team! You are the HEROES of NOKIA and SYMBIAN! May you live long and prosper and may your tribe increase!

  • Anonymous

    I hope they also get the marketing correct so this device can be brought to the masses instead of being overshadowed by non-Nokia competitors!
    Nokia Forever!!

  • Anonymous

    I hope they also get the marketing correct so this device can be brought to the masses instead of being overshadowed by non-Nokia competitors!
    Nokia Forever!!

  • Anonymous

    I hope they also get the marketing correct so this device can be brought to the masses instead of being overshadowed by non-Nokia competitors!
    Nokia Forever!!

  • Ricky Wong

    Thanks, Nokia for making such a great phone since my first phone, the Nokia 3310. :)

  • Ricky Wong

    Thanks, Nokia for making such a great phone since my first phone, the Nokia 3310. :)

  • http://pulse.yahoo.com/_WF5RDUGP22TCVJZLOWFIKFE3FQ Alin

    Can’t wait to buy this innovation, and I’m glad is comes with Symbian and not with windows OS.Symbian has much more features to offer than windows!

  • http://pulse.yahoo.com/_WF5RDUGP22TCVJZLOWFIKFE3FQ Alin

    Can’t wait to buy this innovation, and I’m glad is comes with Symbian and not with windows OS.Symbian has much more features to offer than windows!

  • http://www.facebook.com/people/Easydoweb-Pang/100000100601186 Easydoweb Pang

    Pure view 808 please come to HONG KONG, fast… I am waiting for you

  • http://www.facebook.com/people/Easydoweb-Pang/100000100601186 Easydoweb Pang

    Pure view 808 please come to HONG KONG, fast… I am waiting for you

  • Erkki Ruohtula

    In recent years most of my pictures have been shot with a Nokia mobile. The mid-range Canon digital compact I bought a year ago has mostly been gathering dust, as its images were not so dramatically better after all, and I hate carrying two pieces of gear. The camera you have at hand is always better than the one left at home, even if the latter is technically better… So I will certainly check it out the 808 to see  if it allows me to keep shooting with a mobile without compromising quality. Hoping its price in Finland will not be outrageous. And in my book it is a plus that it is NOT a Windows phone, because I want direct access to the hopefully great images, without intervening Zune or Skydrive.

  • Erkki Ruohtula

    In recent years most of my pictures have been shot with a Nokia mobile. The mid-range Canon digital compact I bought a year ago has mostly been gathering dust, as its images were not so dramatically better after all, and I hate carrying two pieces of gear. The camera you have at hand is always better than the one left at home, even if the latter is technically better… So I will certainly check it out the 808 to see  if it allows me to keep shooting with a mobile without compromising quality. Hoping its price in Finland will not be outrageous. And in my book it is a plus that it is NOT a Windows phone, because I want direct access to the hopefully great images, without intervening Zune or Skydrive.

  • Anonymous

    PureView’s future=Windows8

  • dividebyzero

    How I’m going to use it… Making 600×600 Molome pictures (or Instagram if it’s ever available). That means scaling down the original 7152 x 5368 picture almost 9 times. 81 pixels in the original image for each output pixel, this crazy. :) That’s too many dBs of noise reduction!

    • dividebyzero

      BTW, congratulations for the award! I am definitely looking forward to having an 808, even though I wish it looked more like the N8…

    • Michael

      Standard resolution for photos taken with the 808 is 5MP, the resolution you’ve mentioned is for the sensor’s native 38MP in 4:3 aspect ratio (which is not meant as a standard setting, although you can take pictures that way).
      And to be honest: the 808 is meant for taking superb pictures in high resolution, Molome/Instagram are far up from that (some may say Instagram and comparable photo filter apps are the death of good photos).
      Imho 600×600 is not even an up-to-date resolution for photos of any kind, not even for sharing photos in social networks. Even photos taken with a crappy camera are looking good in that res. ;)
      It’s just not what the 808 is meant for.

  • Anonymous

    side note, does anyone know if the 808 pureview supports the SanDisk Ultra micro sdhc/xc cards? 

  • Samarth Singh

    Will purchase it. However, you can’t say what you’ll do with it.
    Situation arises. Photography happens.

    But still, Will use it on bike trips. Will use the 8 mp mode more… 

    or if possible a 12 mp/ 14 mp mode later on… After all, retaining detail is also necessary for later on… and ever picture can’t be 38 mp, right?

  • irfanullahjan

    Congrats! and let us hope the next award will be grabbed by Lumia 920 with OIS. Just continue your hard work.