Just last week we reported that the Nokia Lumia 900 (and its smaller sister, the Lumia 800) won gold at the prestigious International Design Excellence Awards.
Awards are great, but what really matters of course, is how our customers, the people who use it every day, feel about it.
According to a brand new survey of US customers conducted for Nokia by the independent research company Nielsen, the overwhelming majority of them love the Lumia 900, just as much as we do.
- 96 per cent of owners are extremely satisfied or somewhat satisfied with their Lumia 900
- 95 per cent of owners are willing to recommend the Lumia 900
- 83 per cent say that their expectations are better or much better than expected
- 85 per cent say they would repurchase the Lumia 900
Another interesting finding from the survey was the Lumia 900’s Net Promoter Score (NPS). This is a measure of customer loyalty and whether someone is a likely to recommend a product or a service, or not.
As a rule of thumb, a NPS score above 0 is good and above 50 is excellent. The NPS for the Nokia Lumia 900 is 63.
Design, OS and ease of use
Delving deeper into the numbers is also illuminating.
More than 90 per cent of the respondents believe that the Lumia 900 is better than other mobile phones.
Nearly all Lumia 900 owners believe it has an attractive design, is fast, and easy to use.
When asked why they would recommend the phone, those three factors also scored highly.
Respondents said:
“Windows Phone – plus the stunningly different design from Nokia – in tandem, they offer an unprecedented, joyous mobile experience.”
“The hardware is very good-stylish and durable.”
“I would recommend the Lumia 900 specifically because of the strong support Nokia is putting behind it.”
A large majority of Lumia 900 owners (83 per cent) have downloaded apps and, of those, 95 per cent thought downloading a game or app from Windows Phone Marketplace was easy to do.
Here are more comments on usability:
“Great phone with a trim OS that lets you get things done quicker than on an iPhone.”
“It’s a phone that I want to use, rather than one I dread using.”
“You spend more time doing what you want and less time looking for apps.”
About two-thirds of the people who took part in the survey bought their phone in-store, and of those 90 per cent took place in an AT&T.
Garlanded with awards and loved by its users, it seems the Nokia Lumia 900 is truly both a critics’ favorite and a phone for the people.
The survey was conducted for Nokia by leading market researchers, Nielsen, between April 27, 2012 and on May 18, 2012.
A total of 810 people spent an average 18 minutes completing an online questionnaire. All the respondents had bought a Nokia Lumia 900 in the United States within the previous 45 days and was the primary user of the device.
