Are free apps better than paid apps?

Why would I buy an app when there's a free one? Here's what I think

Published by Adam Fraser on July 18, 2012

Are free apps better than paid apps?

It’ll be no surprise to all of you, but the way we access information, play games, or communicate with our friends has changed from just ten short years ago.

Back then, we would go to a library to study something. But now, it’s available for free on the Internet and is only a click away.

It’s thanks to the Internet that we now have everything we want, when we want it. It is without doubt a very useful tool, and that’s probably an understatement.

The rise of the app

As a natural progression, the Internet arrived on our mobile phones in the late 1990s and it enabled us to do much more in many more places. As technology improved, developers started creating little programs to perform certain tasks; we call these apps.

Apps are easy to download and can cost absolutely anything, with developers often creating free apps to lure people into downloading their product.

Then of course, there are the apps that cost a lot of money – that at first glance you’d begin to wonder why would anybody pay that. But people do.

Free

Free apps

Free apps will more than likely have adverts. You’ll load up an app and spend the time trying your very best not to hit the big box in the corner that will instantly take you to a website where you’re offered the best deal on car insurance, or something else totally unrelated to the app.

Alternatively, it might only offer limited functionality and to make full use of the app you will be asked to purchase the full version.

Then there are the apps that you can see that the developer has spent very little time on. No fancy graphics, no fading transitions, sound effects, or sometimes just bad content. What would you expect for free? For free, I guess you can’t complain.

Paid apps

When it comes to paid apps, the level of quality is usually much better than the free ones, as our latest app comparison App vs. app: Encyclopædia Britannica and Wikipedia shows. It’s worth noting that the developer sets the price shown on all apps.

Payment

Yes, you have to pay for the app, but you don’t receive adverts continually asking you to CLICK HERE FOR GREAT DEALS! What you do get is an app that a developer has taken their time over; carefully crafted to give you the best experience possible.

Spending money on an app, even if it’s just 0.79p or one dollar, also helps acknowledge to the developer that you’ve appreciated their time and efforts. It allows them to continue making more great apps, for you.

One great example of a paid-for app is Gravity for Symbian smartphones. It costs £8.00 at Nokia Store and by anybody’s standards, that’s an expensive app. However, it’s a great one.

The developer (Jan Ole Suhr) is really engaged with the users of his app and he continually makes updates to it, too. The users of Gravity provide their feedback, he listens and makes improvements and then resubmits to Nokia Store for download once more. It’s a great example of an app ecosystem.

Plus, the app works really well for aggregating all your social networks in one place, which is obviously why it’s popular in the first place.

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My opinion

So the question remains, are paid apps better than free ones? Well, my answer is yes. But that’s just my opinion.

I, for one, am not a fan of in-game/app advertising. I like the app to do its job, not moonlight in its spare time – which happens to be my spare time.

I like to know that I’m paying somebody for their time and efforts rather than taking a freebie whenever possible. I wouldn’t browse the shelves in my local supermarket looking for the free price tag that just doesn’t exist.

But also, I wouldn’t expect to pay £8.00 for a fart app, either. I’d expect these types of app to cost an absolute minimum or to be free.

That means that I believe there is a place for free apps, but I don’t expect much of them.

What do you think? Are paid apps better than free ones? I’ve given you my opinion on this subject, now I’d like to hear yours. Use the comments section below.

Image credits: Topgold, antwerpenR, and quaziefoto

Comments

  • http://nokia-news.com/ Joao Luis

    If an app has ads – I ignore it – There is no way I will install it, no matter how good it is. I prefer to pay for the work done and enjoy the full experience in the app I have bought and installed on my device. There are limits too…. if the app is ridiculously high priced… I will give it a pass, as I will to crazy apps that add no value to me or my work.  Great article Adam.

    • jimboireland

      Agreed ads ruin apps, there is some really high priced apps out there today, gravity is one of them.

      • http://conversations.nokia.com Ian Delaney

        I guess the magic combination is unique quality plus genuine scarcity. Things like apps for legal and medical references can fetch up to £50 because they can’t be copied and have a genuine value to purchasers.

    • http://conversations.nokia.com/ Adam Fraser

      If the app is priced high, I’d want a free trial of it first. I wouldn’t want to waste big money on something I didn’t like or even need.

  • DP_Ind

    In todays world nothing comes for free. Paid apps are smaller in size and use less resources. Where as free apps are a tad bit bigger, use additional battery & data to serve up ads in the app. This also annoys me more. But the choice of using a free app v/s paid apps depends upon the price of app.

    Earlier the apps  in India were starting from Rs50 with some being Rs200. Also there was no way to buy from Nokia store unless you were in a certain network. This forced me to go for free apps. However in last 6 months it has been different. The apps now start from Rs 10 onwards and multiple playment options are available. Most of the apps and games cost between Rs10 to Rs20. This is really affordable :-). Now I still install a free version only to try it out. If I like, in 1-2 days I buy it else it goes off my phone.

    • http://conversations.nokia.com/ Adam Fraser

      You’re right, nothing is free. It’s just a perception of being free.

      For starters you need to buy a phone and pay your monthly contract. So, even at that point you’ve already invested.

      I imagine it’s tough for the developers to create amazing content, sell it at a small price and still make a profit.

      I suppose it’s difficult to compete in a world where other developers are giving apps away for free.

  • perecFX

    I hate ads. I am developer. I write either completely free app (product of my platform study and experiments) or release demo/trial/full versions. No commercials in my applications, never.

    Prise of app must be adequate to time the developer spent on development.

    • http://conversations.nokia.com Ian Delaney

      Absolutely agree that developers need to be able to earn their livelihood and charge what they need to be able to do that.
      The only thing I don’t like is when there is no ‘premium’ version available, just the ad-funded version. I don’t use loads of apps, so am more than happy to pay a few pounds for a ‘clean’ version of the ones I depend on.

  • http://www.facebook.com/people/Rasool-Shaik/1647860961 Rasool Shaik

    I have Lumia 800
    I like paid apps. But i hate the methods of payments. they really make me sick. I do have debit card, internet banking and money to buy but cant buy a single app as the payment must be made only through credit cards. I wish we had some option available to buy them by other means . Also we should be able to buy them via nokia priority centers.

    • http://conversations.nokia.com Ian Delaney

      I buy Marketplace apps with my VISA card, which is a debit card, not credit.

      I guess the conditions may vary by territory.

      • http://www.facebook.com/people/Rasool-Shaik/1647860961 Rasool Shaik

        dear
        i too have visa debit card but it wont work in my country.

  • irfanullahjan

    Sometimes I find very cool ad-free apps. I like those. However most good apps are paid ones. I am unlucky since I cannot purchase any of them from Windows Phone marketplace because I cannot change my country in Zune. So frustrating!

  • http://www.urban-society.de hassia

    I have been using a smartphone long before my friends, and I will say I still do not understand that app thing. I believe a phone should work out of the box. The phone is expensive enough as it is. If there are applications that come with the phone like the ones from Nokia, twitter facebook e.t.c, then fine the rest I have 0 interest.I will be doing a serious upgrade in the next months when the win 8 tablets and the win phones come out I just want a FAB out of box experience.

    • http://conversations.nokia.com/ Adam Fraser

      Like you, I prefer a phone to have everything I need the moment I take it out of the box. For me, Lumia meets most of my needs without the need to install loads of extras.

      However, on the occasion an app is needed, I’d like it to look great and be functional, while still being cost-effective.

  • arafattehsin

    Appreciate your analysis but unfortunately, I am in a country where it is nearly impossible to buy an app due to online banking and payment issues. Nokia is trying to bridge it with operator billing so I hope people start buying apps plus, it will be good for local developers to earn some $$ out of it.

  • http://twitter.com/Hdrules Hradayesh Nimavat

    Paid apps are better than free apps in my opinion also but I hate that  some popular apps are free on one platform but paid on another platform.

    • malerocks

       It depends. If the app free on another platform are free with ads or reduced functionality, then its not an issue. If the free and paid apps are exactly the same (no ads, same functionality, etc.) then its definitely something to fume about.

  • http://www.facebook.com/bjorn.f.martens Björn Flop Martens

    i wouldn’t mind paying for a good app, but unfourtunately for nokia there are only few apps available…

    • http://conversations.nokia.com/ Adam Fraser

      There are plenty of apps available via Nokia Store and Windows Phone Marketplace.

      • http://www.facebook.com/bjorn.f.martens Björn Flop Martens

        that i know…
        but when it comes to e.g. professional apps like in the medical field, there is only little i can find.
        take those examples (from itunes or andriod market) and show me similar apps for my nokia phone, if there are any….
        „mobile Leitlinien Innere Medizin“-App
        App Notfall-Medizin
        Microbe World App

  • HoSoonFatt

    And you guys kick the gravity developer or jon ole slur from nokia developer champion program just because he don’t want to develop gravity for window platform.Now he is considering develop for android an ios platform.A sinister way of bringing down symbian platform