5 innovations that changed movies forever

When it comes to using technology to spread love, laughter and romance it's hard to beat the movie industry.

Published by Joel Willans on September 14, 2012

Check out the Nokia Lumia 920 and you’ll see why we love it when innovative ideas became real world awesomeness. One industry, besides mobile tech, where you see this all the time is the film business. 3D, Imax, popcorn – it’s hard to nail down which cinematic gizmo has meant the most to moviegoers over the years. With worldwide attendance on the up – global box-office takings reached US$32.6 billion in 2011! – there’s never been a bigger audience on which to test-drive invention in the talkies. But which past innovations have been the real game-changers? We take a look at five contenders.

Colour

Sure, it’s an obvious one, but nailing non-monochrome images was the Grail of the photo-geeks back in the early twentieth century. Hand-tinting frames was one of the first techniques – In 1902, Georges Melies’s A Trip To The Moon was coloured in by twenty-one women in what must have been a rather finicky production line.

Then came the likes of Kinemacolor, Kodachrome, Trucolor, and everyone’s favourite, The Wizard Of Oz in Technicolor, and now there’s ne’er a black-and-white movie in sight.

Sound

It’s not like the pre-talkie flicks were actually silent – orchestras often played alongside movies in the fancier theatres, and piano-players were a common sight in cinemas when the budget didn’t extend to a larger ensemble. But once Hollywood managed to synch up sound and vision and record actors’ words, everything changed – from acting styles to casting, scriptwriting, soundtracks and the theatres themselves.

Warner Brother’s Vitaphone system, a sound-on-disc invention, kicked it all off in 1926 with Don Juan, and then The Jazz Singer, in 1927, was the first feature film with recorded dialogue. Now we’ve got surround sound not only in our theatres, but also in our homes. Silence? What’s that?

Green Screen

We’re all graphics experts these days, with Photoshop on our desktops and our eagle-eyes peeled to spot tell-tale CGI blunders in the latest blockbusters. But back in the early days, there weren’t many ways to fake it.

The era of digital compositing was launched way back in the 1940s when RKO Radio Pictures developed what they called the ‘travelling matte’ – an early version of what we’d recognise as green screens and chroma key technology – superimposed backdrops with the actors performing against a blank, coloured wall. Their pioneering movie was The Thief of Baghdad (1940). Anyone…?

Nonlinear Editing

Scissors, sticky-tape and film gave way to digital editing back in the 1970s, but really took off in the 1990s with the rise of Avid and their non-linear editing kit – leading to an explosion in relatively easily created video effects, from split-screens to digital crash-zooms and multi-track sound-effects, all made at the same desk at the press of a button, saving time, money and effort.

It’s not always obvious to the consumer, but to the movie-makers, the nonlinear revolution was like the switch from horse-and-cart to the Model T.  Which led right to…

Low-Budget Film-Making Equipment

Semi-professional kit like affordable video cameras, hard-drive storage and Final Cut Pro has flung the doors of movie-making wide open. Now fledging directors can get their groove on without sourcing multi-million dollar financing.

Sure, not every cheap film is a masterpiece, but there’s nothing like practice, right? And with festivals like the London Independent Film Festival catering directly to the no-budget market – and the option to distribute your films for free online, if you choose – there’s never been a better time to be a young Spielberg.

These are our five cinematic tech superstars, but what about yours? Does IMAX deserve a place on the podium? Should 3D be given a big thumbs up? Let us know in the comments below.

Image credit: Pietroizzo

Comments

  • http://www.facebook.com/profile.php?id=854800295 RastiscaR Wazakaka

    imax and 3d at same time

  • TZARUL NICOLAI

    Art is unforgettable even digital era is expanding fast. Masterpieces are archived in our memories. Comedies, romance, history movies…

  • http://twitter.com/haroldlgardner Harold Gardner

    Tough for my brain to figure what will be the next big breakthrough. With everything digital, the possibilities seem limitless.

  • http://www.facebook.com/goldiedust2012 Goldie Dust

    I’m happy to see you didn’t include 3D. IMO, it’s an overhyped fad that adds nothing to film making. Loving low budget film making though. It gives power to the people!!

  • http://twitter.com/1Claudiu Claudiu Gabriel

    movies remains one of the most important social component of our life, and modern technologies(mobile, hd, 3d, mobile apps, etc) creates a pleasant dependency …

  • http://www.image-minded.com/ Neil Silverthorn

    saw a great movie tonight. You can’t beat the new imax theatres that also have incredible sound systems.

    • http://www.facebook.com/joel.willans Joel Willans

      Yeah, IMAX is pretty amazing, but didn’t think it warranted a place in the top 5. What movie did you see?

      • http://www.image-minded.com/ Neil Silverthorn

        Resident Evil: Retribution on IMAX. Favorite type of movies are generally action thrillers & sci-fi followed by comedy. Also just saw The Campaign which was really funny.

  • http://twitter.com/Lucas_Wyrsch Lucas_Wyrsch

    Movies, thanks to technology, will be much for bottom up than ever before and they will reflect the wisdom of the crowds in self assembling videos that can be shifted into movies!

    Loved your blog!

  • http://twitter.com/Socialolio :D Paul Walters

    Thanks to these innovations anybody with movie making passion can get into this industry. Thanks for a great article…

    • http://www.facebook.com/joel.willans Joel Willans

      Totally agree. That’s one thing I love about mobile tech. How it’s enabled pretty much anyone to enjoy the wonders of film making.

  • http://twitter.com/photocopied sea lily

    now when someone says “everyone thinks they are a movie producer” they will be close to the truth….

  • http://www.facebook.com/nickdeninno Nick DeNinno

    Chroma Key is still making serious contributions

  • Ezekiel Ogboko

    Great article. Thanks for sharing. Who knows what will be the next technology breakthrough. Let’s watch and find out

  • http://www.facebook.com/strategyplanone Ty Col

    Color and the green screen … game changers

  • Pietro Izzo

    Hi, nice article! Let me point out that my photo that you took from Flickr (low budget filmmaking) is Creative commons licensed, so you are welcome to use it, but you should at least give credit to the author…

    • http://www.facebook.com/joel.willans Joel Willans

      Massive apologies, Pietro. That’s totally my fault. Added now. It’s a great shot by the way. Hey, seeing that you’re so into photography would you be interested in trialing a Nokia?

      Incidentally, how did it go with the film your buddy was shooting in the picture? Is he still making movies?

  • Dimitrios-Jimmy Seymour

    the next breakthrough is 3D. wonder what’s next?!

  • Bogdan Andrei

    combined with 3D should be vibes – not those induced by sound systems, but real vibes like in real life which to stimulate our peripheral nervous system. another option could be aromatic streams. this way could be recreated a real environment.

  • http://www.facebook.com/joel.willans Joel Willans

    Totally agree, Jeff, that mobile tech has really given power to the people when it comes to short film making. And the Lumia 920 is something really special in that department. Whether they’ll change movies for ever, only time will tell.

    Great short by the way. My top tip for writer’s block. Bin the laptop. Grab a pen and pad and just write anything that comes to mind. Nothing worse than a blinking cursor taunting you on a white page.

    As for PureView algorithms, yeap happily they improve video, too.

  • http://twitter.com/laibacute laibacute

    3D..?