How long before we see a smartphone movie blockbuster?

Published by Joel Willans on November 27, 2012

In the last ten years film-making has changed in a huge variety of ways. Budget-conscious filmmakers, for example, have shifted their attention away from costly 35mm and 16mm film stock towards cheaper digital alternatives. So, will we ever see a movie shot on a smartphone make it big? 

Lights, smartphone, action!

In 2002, Danny Boyle’s acclaimed 28 Days Later was famously shot mostly on DV with a Canon XL1 digital video, which was still seen then as a notably guerrilla approach. Now, though, the likes of DVCPRO, XDCAM, and even HD tapes have given way to even more extreme DIY in-your-pocket movie-making techniques, as smartphone manufacturers make mobiles with video cameras good enough to shoot actual films. But is that a good enough incentive for movie makers to use them?

Mobile movie magic

Apparently so. Plenty of movies have already been shot on mobile phones. The Commuter, for instance, a short film starring Dev Patel (Slumdog Millionaire) and Pamela Anderson, was shot in 2010 on the streets of London and St Albans entirely on a Nokia N8.

In 2011, Old Boy director, Park Chan-wooks, made Paranmanjan (or Night Fishing) using an iPhone, and it won the Golden Bear for Best Short Film at the 2011 Berlin Film Festival. Park said he enjoyed the medium because it meant a wide variety of angles and edits were possible as numerous cameras could be used. And back in 2005, South African director Aryan Kaganof made a film called SMS Sugar Man on a Sony Ericsson W900i. Old skool!

So – if the films are being made and achieving a certain amount of artistic acclaim and critical success at festivals, how about a mainstream blockbuster?

Distribution, distribution, distribution

Well, the problem isn’t with the films themselves; it’s with the distribution and how the films are viewed. If you want a blockbuster, it’s not enough to create a beautiful and entertaining story – you’ve got to get it into the movie theatres. In 2011, director Hooman Khallili, shot a feature-length flick called Olive

It was independently financed for under half a million bucks, and filmed, again, on a Nokia N8 (with the help of a custom-made 35mm lens, a helicopter and a motorcycle side-car). Unsurprisingly, it got a ton of media coverage. However, when Khallili asked for $300K from backers on fundraising site, Kickstarter, so he could get his work into mainstream venues, the funding bid failed. Now, he’s turning instead to alternative distribution methods, like video on demand.

Just a matter of time?

But while Khallili is now questioning the importance of cinematic release for art-house movies (which is a fair, but separate, point), the opening weekend ticket sales are definitely a necessity if you want a blockbuster. With the likes of Dolly Parton writing songs for him, and former Facebook exec, Chris Kelly, involved on the production side, Khallili isn’t exactly the lowest of low-profile, low-budget film-makers. So if he can’t convince the Hollywood execs, the future of the smartphone blockbuster might be less than secure.

We reckon it’s all about perception – when the studio bosses and the big financiers can accept that smartphone technology is a staple for today’s creative community, the floodgates will open. But until then, mobile filmmakers might have to stick to polishing their film-festival gongs.   

Comments

  • http://www.facebook.com/tomlaing Tom Laing

    It’s only a matter of time. If Peter Jackson was making LOTR right now, chances are he’d have a mobile version. He teamed with Telstra in NZ to direct in various locations at once and to view the days rushes, delivered digitally to him in Wellington, and that was over a decade ago. I just watch a HD version of a Bridge too Far on a notebook – sound was brilliant, visuals were great. How well would that translate on a mobile screen – well. So it’s here now. that was quick wasn’t it.

  • http://twitter.com/tag64geoff geoff tegjeu

    movies for phones..marketing through the providers will be easier, however if that were to happen than telecommunicaton providers will be fighting for postioning and market share. There is a possiilty. times change so maybe so will this, mode of delivery

  • http://www.stichtingmilieunet.nl/andersbekekenblog Milieunet

    Yep, that’s the next step. Movies for phones

  • http://twitter.com/eoin_oriordan eoin o’riordan

    It’ll happen, but, due to the size and relatively poor quality of the lenses available at the moment, I don’t believe that it’ll be hitting the mainstream for a while.

  • savioseb

    only a matter of time… probably in a couple of months!

  • Cosmic Doggerel

    if this happens, it would surely create a buzz and probably an Oscar.

    • http://yovia.com/blogs/tmcrill/ Tamara McRill

      That was my first thought too.

  • http://twitter.com/potomacsecret Potomac Real Estate

    In theory – very exciting – but technology still has a long way to go before it will be viable for commercial production

  • http://www.facebook.com/leo.basic Leo Basic

    Don’t see any reason why not, first distributing trough phones, than movie theaters will ask for it

  • David Forbes

    I expect it is just a matter of time.

  • http://javilabbe.posterous.com javilabbe

    With the speed of technology is at full, there is no reason why this won’t come to pass. I think it’s a very exciting prospect.

  • http://twitter.com/haroldlgardner Harold Gardner

    I am not sure that I can tell you when, I will bet on the genre. Horror flicks always seem to be early with new technology for shooting movies.

  • http://twitter.com/Articles_4u Alexander BK

    This will be an awesome franchise!

  • ThomasLaRock

    Not sure I would stare at my phone for 2 hours, but I do think there is merit in the idea since we have videos that go viral. Perhaps we could ask for trailers to be designed for phones that help drive buzz for a full movie?

    • http://twitter.com/dalydose Jeff Daly

      I think the author was wondering if we’ll ever see a hit movie SHOT WITH a phone.

      • ThomasLaRock

        Whoa, how did I miss that…in the 1st paragraph…I blame decaf.

  • http://twitter.com/UrServiceCoach Dan Murray

    They will be more common than we could possibly imagine in a few short years is my guess.

  • Kevin

    It will happen some time but not for a few years yet

  • Rick Thomas

    The right story with the right marketing could make it happen! My first instinct was to say ” in a couple of years”, but, the more I think of it “The Blair Witch Project” did so well a few years back anything is possible!

  • http://www.facebook.com/les.mchugh Les McHugh

    Definitely will be a reality as the technology improves and makes it commercially feasible!

  • http://www.tourabsurd.com/ Katrina

    Interesting thought. Something like the Blair Witch Project could easily be done now. Effects-heavy, HD stuff? Well, wasn’t long ago that George Lucas was fiddling with digital cameras for Episode 1. Shouldn’t be too much longer before an app for tracking motion capture and other CG markers gets out there.

  • http://twitter.com/zoe201015 Amanda Fox

    Eventually it will happen. The sun shines on every dog sooner or later. It’s just a matter of the right thing at the right time in front of the right people.

  • http://www.TheSocialMediaHat.com/ Mike Allton

    I can certainly see certain kinds of films being produced this way, but a “Blockbuster” typically employs and requires so much more than what a small hand-held camera should be able to provide. It seems like at that point, the director would have to be using iPhones deliberately to say he used iPhones, and then it’s just a stunt, and not the basis for a great movie.

  • http://www.justinwheeler.net Justin Wheeler

    Definitely… I remember hearing about the first Smart Phone Movie to get critical acclaim… It can’t be long now before one gets mainstream success.

  • http://www.spain-football.org Simon Harris

    If technology can make the creative process easier and more democratic, I’m all for it!

    • http://twitter.com/srivatsan316 Srivatsan

      Amen Simon

  • http://twitter.com/strategyplanone Strategy Plan One

    Not long… and if the concept, ideas, and creativity are top notch, I could see other types used for filming

  • http://twitter.com/srivatsan316 Srivatsan

    Very interesting. Very eager to see the output when it comes.

  • http://www.newsmeback.com NewsMeBack

    I predict in next five years, and it’ll be a hit of course !

  • jlangfel

    Definitely heading in that direction. I suspect it will be within 5 years

  • Robert Riley

    I just don’t see it happening.

  • http://twitter.com/dalydose Jeff Daly

    I’m working on it! ha ha

    Actually, I’m working with an artist to make a music video with the phone and I have a short film planned as well.

    As for “Blockbusters”, I think it will be awhile. We might see a “hit”, but I don’t think a studio will put $100Million+ dollars into a phone-based production. At the Blockbuster level, the compromises far outweigh the cost benefit.

  • http://twitter.com/dalydose Jeff Daly

    I know how Nokia could help me solve a couple of problems in this area. I think it is important for the phone to have replaceable batteries and expandable, swappable storage. Right now, I’d have to stop production to offload footage and charge the device. If I could swap the batteries and memory out, I could have two of everything and one set would be shooting and the other set would be charging and offloading.

  • steelicon

    This article is begging for The Question : When will NOKIA finally be giving the most well deserved LAUNCH and PROMOTION for THE Nokia 808 PureView Pro?

  • http://www.omreddy.com/ Mahesh

    all needed to shoot a film is an Nokia 808 pureview and a Tripod,. :)