How Nokia’s working to make snowboarding even more awesome

Published by Joel Willans on February 12, 2013

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Nokia’s been involved in the world of snowboarding for a while now. From inventing new apps for boarders to sponsoring competitions, and working with Burton on cool smartphone accessories. On the face of it, mobile tech and snowboarding might not have much in common. But snowboarders are some of the most creative people on the planet.

Hard as nails

And it’s not just coming up with amazing new tricks either, many boarders are passionate photographers and filmmakers, too. If you’re recording your moves on the slopes, you want a camera that’s portable, hard-as-nails and incredibly versatile, qualities Nokia smartphones excel in. 

High fives

We’ve recently launched a competition with Burton to showcase this creative spirit. Photographers, filmmakers and artists from across the world submitted hundreds of stunning entries. To see for yourself check out five that are currently riding high in the voting stakes. Every voter has the chance to win a Lumia 920, so why not head on over and vote today before voting closes in just over 24 hours.

“Snowtrip Chile 2011″ By Evandro Rocha

“Army style snowboarding.” By Gor Elchyan

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“Flight of the Butterflies” By Anna Surgut

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“Burton U.S. Open model” By Dmytro Malyshev

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“From summer to winter – Snowboarders desire ” By Alexander Alexandro

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Double golden boy

One person who’ll doubtless enjoy these entries is Roope Tonteri, who recently won double gold at the 2013 FIS Snowboarding World Championships. One of the best snowboarders of his generation and a keen filmmaker, Nokia’s now helping him prepare for the 2014 Winter Olympics. 

Roope will also be giving us a unique insight in the world of a top class snowboarder, using Nokia flagship phones, starting with the Lumia 920. 



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“I’m stoked about my new sponsor,” said Roope. “Nokia is a Finnish company and I have been using their phones ever since I was a little kid. We have some great plans coming up with Nokia as a part of this contract so I’m really motivated to start a cooperation with them”

It’s great to be able to support such a talented athlete and help him achieve his dreams. It’s also super exciting to get an insiders view of one of the most mind-blowing sports in the world. A sport so popular, that more people watched the Olympic half pipe final, than the American finals of Idols. 

While we won’t be doing any ollies, nosegrabs or triple corks soon, we’ll certainly be rooting for Roope when he works his magic. In the meantime, we’d love to hear your thoughts on the NokiaxBurton entries, Roope and snowboarding in general.

Image credit: ©Eleonora Raggi

Comments

  • hadeed butt

    nic picz

  • http://twitter.com/Alpha_Level Alpha Level

    Great Article! I love it! :-)

  • http://www.facebook.com/profile.php?id=1343147795 Sonia Myers

    cool article

  • http://twitter.com/chrispycrunch Chris Lau

    Such clear videos, and clearly weather and water does not scare Nokia devices

  • http://twitter.com/cnewsome9 Carlos Newsome

    Good article. Kudos my man.

  • http://en-gb.facebook.com/people/Simon-Hamer/1502347831 Simon Hamer

    Enjoyed the article

  • http://www.facebook.com/angus.whitton1 Angus Whitton

    Looks like Nokia has some snow-proof devices! Snowboarding looks like a terrific sport!

  • http://www.mycruisetravelpictures.com/ Sunish Sebastian

    Great initiative from Nokia to support snow boarders.

  • Ikohaus

    Great action and clear videos, but I would like to see some inclusive choices available. Seems to be not much global representation here.

  • detlev_artelt

    cool stuff and great quality

  • http://twitter.com/DuaneTilden Duane Tilden

    This is a great cross-promotion!

  • Harold Gardner

    That is an amazing story and looks to be a great sponsorship fit. Cheers for much future success to you both!

  • http://twitter.com/ronald78910 Ron

    Great promotion for an exciting and growing sport!

  • http://twitter.com/VPerriello Vince Perriello

    Wonderful way to keep the brand out in front!

  • http://twitter.com/DowRex Rex Dow

    Cool stuff

  • http://twitter.com/mmwalker mmwalker

    Snowboarding is beautiful but it is something I would much rather watch than do!

    • http://www.facebook.com/profile.php?id=1323668763 Rexford Dundon

      I’ve never snowboarded, but I do ski.. and it’s an absolute blast..

      • http://twitter.com/mmwalker mmwalker

        i have never skied before either. Growing up in Texas it looked like a very expensive hobby with a guarantee for a broken limb! You grew up here in CA so probably had a different perspective.

        And OMG, my Dad was in the Navy in the same department as you. He was in for four years (accidentally a veteran of the Korean War, halfway around the world) and then he put himself through school.

  • http://www.facebook.com/cristianbernath Chris Dadd

    Great Article! I love it!

  • http://twitter.com/designieure Michael K

    good article…thanks :-)

  • http://twitter.com/strategyplanone Strategy Plan One

    good mix … Nokia and snowboarding

  • http://bajabybus.com/ Ian Wright

    I’ve never had the balance to do this!!!

  • http://twitter.com/left_the_stars ♡♥♬ Nephilim ♬♥♡

    great photos

  • http://about.me/ajarn Ajarn Donald

    Looks like some cold fun here.

  • http://twitter.com/jackcollen1 jack collen

    up to I looked at the receipt ov 7467, I didn’t believe that…my… sister woz like they say truley taking home money in their spare time on their laptop.. there friends cousin haz done this less than twenty three months and as of now cleared the loans on their cottage and purchased Mazda MX-5. I went here, fb26.ℂom