H.265/HEVC: high-quality video at half the bandwidth

Published by Adam Fraser on March 18, 2013

H.265: high-quality video at half the bandwidth

When you watch a video or view a digital picture, it’s been digitally coded using a codec. You may not be aware that the most common video codec to date has been the H.264/AVC, used in practically everything, everywhere.

However, there’s now a new codec in town that’s capable of delivering better video quality at half the bit rate. The H.265/HEVC (High Efficiency Video Coding) has been in development since 2010 and Nokia Research Center (NRC) has been involved from the beginning.

You’ll be forgiven if you don’t know the intricacies of video creation and playback. I had no idea before last week. But in order for you to watch a video online, on your DVD player, or on your phone, that video was compressed using a codec. A codec is also responsible for decompressing the video so you can watch it.

Since 2003, the H.264/AVC has been the go-to-codec for most people. You may not be aware that Nokia played a significant part in creating that codec, too, just as the new H.265/HEVC as part of a collaboration from many companies across different industries.

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Nokia has always innovated when it comes to imaging. Take PureView and Cinemagraph, for example. These visual experiences use codecs behind the scenes to make sure that you’re seeing the best image possible. Nokia works from all angles to make sure that happens, including the codecs.

To explain more about the differences between H.264/AVC and H.265/HEVC, we caught up with Dr. Kemal Ugur, principal researcher at NRC:

Kemal Ugur

“H.264/AVC is the dominant video codec now, but it’s not very efficient when coding high-resolution video. To support the emerging applications requiring high-resolution pictures, we contributed on developing H.265/HEVC. Compared to earlier standards, H.265/HEVC delivers similar, if not better quality video, at half the bit rate.

“Essentially, that means transmitting half the amount of data you’d normally receive from a video coded using the H.264 video codec.”

If you take that on board, that’s a huge amount of data, particular when we’re talking about video. For example, if you’ve got a 1GB video coded with H.264/AVC, coding it with H.265/HEVC will leave you with a 500MB file, or thereabouts. This means you’re saving half your data-allowance, or half your money, depending on your price plan.

Kemal also points out another interesting fact. Not only does this save you money – and time – on downloading or streaming videos, when the new codec becomes mainstream, it should also free up half of the networks’ bandwidth.

This gives the operators’ infrastructures a break from heavy load or, if they wish, they can push double the video content to their customers.

DVD_CD

H.265/HEVC codec can also be used for imaging, not just videos as it includes a “Still Picture” profile to encode higher-quality digital photos, with smaller file size.

Does this mean that H.265/HEVC will immediately replace the existing codecs? Not necessarily, as Kemal explains:

“This new codec, H.265/HEVC, will gradually replace H.264/AVC. But that will take a while and in no way will it be immediate. However, it’s important for people to start using this codec to utilise its potential as soon as it’s available.”

Just like today, your DVD player probably uses MPEG-2, a codec created almost 20 years ago. In another 20 years time, H.265/HEVC will probably still be used in the future’s equivalent of a DVD player.

Having a vast library of codecs is important to ensure that all content is viewable around the world, with no limitations.

The H.265/HEVC was approved by the ITU-T and the ISO/IEC January this year and will be introduced into products over the coming months and years.

Image credit: john_a_ward.

Comments

  • http://twitter.com/Hdrules Hradayesh Nimavat

    50% reduction in file size by this new codec H265.HEVC is a great achievement by NRC…. I guess we need more innovations in video codec field as entertainment industry is gradually moving into ultra HD 4K resolution standard which currently in terms of file size is not optimized and in fact Nokia’s talented Imaging team would be right now working towards bringing video recording at 4K resolution using our Nokia phones.

  • http://www.facebook.com/chiranjib.jena Chiranjeeb Jena

    will be introduced into products over the coming months and years.

    EOS with 41MP ;)

  • richard kiss

    H265.HEVC is acomplicate name, why don’t use H.265.Nokia, is good for publicity and friendly for ordinary users…and Nokia win same points!

    • xsacha

      Despite what the article may suggest, Nokia was only one company involved in this (among a huge list).

  • http://twitter.com/Alvetica Al Pavangkanan

    I wonder how this compares with Hi 10bit h.264

  • Jason B

    MPEG2, H.264, and H.265 are standards

    Xvid Divx X264 are “codecs” that conform to a certain standard. There is a difference.

  • dalydose

    Partially off-topic, but I’m wondering if all of this work will lead to any basic video editing on Lumia. I’ve read that Microsoft isn’t giving developers access to the video library, which seems to be the problem. Maybe Nokia could convince them that this is kind of important. Currently, besides not being able to even trim video clip or add a simple title page, we can’t upload to sites/services like Vimeo, Facebook, WhatsApp or YouTube.

    Please help persuade Microsoft to give devs access to the video library and then recruit someone to make a video editing app. :)