By Mike on 08 August 2008
INTERNATIONAL – Yesterday I was keen to shine the spotlight on Nokia’s new location-based CO2 offsetting software. Simply called we:offset its the first mobile app to calculate your carbon footprint when you travel by aeroplane, and even do it automatically using location-based info. So I thought I’d shoot a short video of it in action. Watch it here…
By Mike on 07 August 2008
INTERNATIONAL – Earlier I waxed lyrical about the new we:offset application from Nokia. So I thought I’d follow up with a post on the reaction, purely because It’s hugely encouraging to see such an environmentally ethical backbone propping up the online technology space, with many sites passionately opening the conversation about Nokia’s newly launched CO2 offsetting software.
By Mike on 07 August 2008
INTERNATIONAL – I’m really fired up about Nokia’s latest app for a couple of reasons. Dubbed we:offset this is the first slice of software available to calculate your CO2 emissions when you fly, equipping you with the option to physically offset via online payments through your handset, funding initiatives combating the production of equivalent emissions being released elsewhere on our planet.
By Charlie on 06 August 2008
ESPOO, Finland – When bad things pop up, best deal with all of them at once and be rid of them. In my usual scan of stories out there, there are a few that give me the shivers, or shame me, or baffle me, or just plain gross me out.
Does that get your interest? Then read on. But don’t say I didn’t warn you!
By Mike on 22 July 2008
INTERNATIONAL – Earlier this month James wrote an interesting piece on how Nokia’s wider recycling values are being applied internally. Continuing this thread, this week I was pointed in the direction of a smart internal website at Nokia that builds on this ethos. Simply called Connect to Protect, Nokia has set up a dedicated site that’s essentially a one-stop resource for environmental issues relating not only to Nokia as a business, but also to employees’ private lives.
By Mike on 16 July 2008
INTERNATIONAL – Last week we hit you with stacks of news on Nokia’s new recycling initiatives, following its global survey that highlighted that only 3% of us recycle our old mobiles. It’s been great to see many of you posting insightful, positive and passionate comments on the subject. Another exciting aspect is Nokia is really practicing what it preaches, pushing the mobile recycling agenda internally.
By Mike on 09 July 2008
INTERNATIONAL – The past 24 hours have been awash with online news, chatter and general global reaction to Nokia’s new recycling survey. The shock figures have certainly begun to raise awareness, but now its time to turn up the heat and for us to collectively attempt to influence the way we behave with our redundant technology, regardless of if you’re using Nokia’s We Recycle service or any other local phone recycling program.
Get the full lowdown on all the top stories, right here…
By Mike on 09 July 2008
INTERNATIONAL – Yesterday’s release of Nokia’s recycling survey results has struck a collective eco nerve across the web. Yes, the results of the survey weren’t by any means pretty, but there’s no hiding from the fact that these are the cold hard facts and that it’s this reality that is sparking awareness, which has got to be a great thing. Especially, considering the results showed that almost half of us don’t even know we can recycle mobile phones, with most of those that do not knowing how.
By James on 08 July 2008
ESPOO, Finland - We’ve already seeing from the survey results today how shocking the rate of phone recycling is around the world. Being one to practice what it preaches, Nokia has been building awareness of phone recycling throughout its offices. Phone recycling bins have been widely used in Nokia offices for a long while now, but recently a new initiative was launched in Nokia House, Espoo.
By Mike on 08 July 2008
INTERNATIONAL – Today’s release of Nokia’s global recycling survey is sure to raise some eco eyebrows, with only 3% of us recycling our old phones and almost half of us just leaving our phones of yesteryear to rot a drawer at home.
Granted the situation isn’t going to change overnight, but even if the process of recycling phones lodges in our collective consciousnesses, and if it’s convenient (Nokia’s We Recycle scheme is growing with over 5,000 global drop-off points) the eco effects would be immensely positive.
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