Calling all innovators – Emerging markets challenge
GLOBAL – In the second in our series of three spotlights on the finalists for the Calling All Innovators developer competition, we’re taking a look the Emerging Markets Challenge, with finalists from EMEA, the Americas and APAC. One thing I always fascinating about emerging markets apps is the way technology is adapted (and adopted) to meet very specific local challenges. The first of our finalists comes from EMEA. Fake medication is a serious problem in some countries and mPedigree has used mobile tech to come up with what it thinks might be the answer.
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