ESPOO, Finland - We’ve already seeing from the survey results today how shocking the rate of phone recycling is around the world. Being one to practice what it preaches, Nokia has been building awareness of phone recycling throughout its offices. Phone recycling bins have been widely used in Nokia offices for a long while now, but recently a new initiative was launched in Nokia House, Espoo.
INTERNATIONAL – Today’s release of Nokia’s global recycling survey is sure to raise some eco eyebrows, with only 3% of us recycling our old phones and almost half of us just leaving our phones of yesteryear to rot a drawer at home.
Granted the situation isn’t going to change overnight, but even if the process of recycling phones lodges in our collective consciousnesses, and if it’s convenient (Nokia’s We Recycle scheme is growing with over 5,000 global drop-off points) the eco effects would be immensely positive.
INTERNATIONAL – Platinum. Gold. Copper. Turns out your old Nokia is an eco treasure trove plum for plundering. In fact, recycling your retired handset could mean more saxophones, kettles and dental fillings (not so great) for all of us, without having to bother Mother Earth for yet more raw materials. That is if we all get stuck in, and start recycling our old phones. See, Nokia has today published a global consumer survey on recycling, having interviewed 6,500 people in 13 countries, and the results are pretty eye-opening with only 3% of us recycling our redundant mobiles.
ESTONIA – Like a lot of countries, rubbish is a bit of a problem in Estonia. Not only is fly-tipping a big issue, but typically only 10 per cent of rubbish is recycled. Recently a new civic initiative dubbed “Let’s Do It! 2008″
was kicked off by Estonian tech millionaires Ahti Heinla and Rainer Nolvak. Nokia contributed 200 GPS-enabled devices to help the project.
NEW DELHI, India – An interesting new initiative has been launched using mobile gaming as a mouthpiece in helping educate gamers on issues of climate change. Dubbed Connect-2-Climate, this innovative program is a collaborative project between games developer ZMQ Software Systems and The Energy and Resources Institute (TERI), with the release of games such as ‘DeCarbonator’ and ‘Mission Lighting’ across India, it hopes to engage players on a fundamental entertainment level with an eco educational agenda in tow.
INTERNATIONAL – Recycling is a pretty big thing in our house. We do the usual of splitting out those things which don’t need to go to landfill and composting stuff that’ll help the plants grow. When it comes to electronics though, the concept of recycling is completely alien. My old phone collection is ever-expanding (my kit cupboard is still stuffed with 10-year-old devices). Why? I have no idea. For some reason I just don’t think of phones (or other CE kit) as being something that should, or even could, be recycled.
UGANDA, Africa – Keeping an eye on the environment doesn’t just mean sorting the waste in countries where its produced most. Nokia’s take-back recycling scheme has just expand into Uganda in East Africa, the fifth country in as many months to introduce the scheme in Africa.
USA – Nokia USA has come up with a new initiative to save old mobiles from the landfill and instead recycle them and conserve natural resources.
Dubbed We Recycle the process is super simple and we reckon will prove really popular.
LONDON, England – Our mates at SmartPlanet.com have been playing with
the all new Nokia 3110 Evolve – the first Nokia device to use
bio-plastics.
As SmartPlanet editor Adam Vaughan describes it “a phone
so green, it makes the Incredible Hulk look positively lime coloured”.
LONDON, UK – Nokia’s leading design minds are attempting to tear the traditional design rule book to shreds, in pursuit of a vision of total sustainability fused with effortless practicality and, of course, style.
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