ESPOO, Finland – The natural reaction at Nokia may be to blush coyly with news that it has today been named the world’s most sustainable technology company, according to the freshly released Dow Jones Sustainability Indexes for 2009-10. However, here on Conversations we’re unabashedly proud to see Nokia earn the top slot as the most sustainable technology company in the world, because we’ve been keen followers, eagerly writing about many of the great stories, projects and initiatives that Nokia has been committed to in order to help get it to the position it has achieved today.
Of course, most of the folk directly involved with bringing the ethos of innovative sustainability to life at Nokia are indeed of the blushing breed, but as we’re not (remember Conversations is written by an Anglo-Brazilian, a couple of Americans and an Irishman!) we’ll happily shine a light on some of the smart projects and some lesser-read public Nokia documents that go some way to understanding how and why Nokia continues to be so focused on being a company actively in pursuit of employing great sustainability practices.
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ISTANBUL, Turkey – Nokia is tremendously aware that improving sustainability and raising eco awareness, when it comes to mobile devices, can’t solely be addressed with the introduction of environmentally-minded products and practices – it has to stretch further than this, both internally, externally via projects such as we:recycle, and more gradually through the education of children and projects such as the recent Dreams Workshop recycle-themed art exhibition in Turkey.
Read on to find out more about the Recycling Dreams exhibition, and click through to see a gallery of the artwork created by the kids involved.
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GLOBAL – There is no doubt that the past few years have seen a resurgence in environmental consciousness from consumers and businesses. And, indeed, Nokia has been working hard to expand all their recycling activities. Ranging from access to awareness to a cool video (see after jump), it’s been a banner year for mobile phone recycling.
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BARCELONA, Spain – Would you buy a phone over the counter, if it didn’t come in a box? That’s just one of the ideas the environmental people at Nokia are looking at, taking the move to smaller, more efficient, packaging to its very logical conclusion. I don’t think it’d work myself, but I’ve no doubt we’ll end up somewhere between that and the packs we currently see shipping.
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LONDON, England - I have on my desk three boxes. One contained the N96 currently residing in my pocket, the other contains the 5310 I’ll start playing with when Comes With Music launches on Thursday and the third is the N85 I’ve got to play with Nokia viNe. Why does all that matter? Well, it’s all to do with the boxes, actually. See, the difference in size, between the N96 and the N85 is huge. Or at least, the N96 box is huge, whilst the N85 isn’t.
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GLOBAL – Sometimes it takes someone else to notice something you do before you really take notice of it yourself. I like to think I’m well up on Nokia’s Corporate Social Responsibility strategy, particularly given that we write a fair amount about it here on Conversations.
But a piece today on Earth911.org brought home just how dramatic Nokia’s activities in that regard are.
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INTERNATIONAL – This week’s most exciting development has been the launch of we:offset, a smart eco-savvy mobile app that calculates your CO2 emissions when traveling, enabling you to offset them on the move.
Read on for the highlights…
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