Mobile attraction. What ignites the flame?

INTERNATIONAL – What is it that gives a mobile phone identity, sparking many of us to to respond to a device on a personal level? There’s no question that mobiles have established themselves as our closest electronic companions, and sometimes we’re lucky enough to fall into a mutually beneficial relationship (one we connect with mightn’t leave our side for up to three years). It’s a question I recently posed to Joeske Schellen, the designer of the newly released N78 in the UK (watch video interview). But despite some discussion on the form factor of Nseries phones, there was no great epiphany.