MUMBAI, India – Earlier this month we were stoked that one of our favourite Nokia services, Nokia Life Tools, officially touched down in India. Following its successful pilot scheme in Maharashtra, Life Tools has now officially launched via the Nokia 2323 classic and Nokia 2330 classic devices, and will be later become available on other Nokia devices and extend its reach to many more rural areas in India.
If you’re new to Nokia Life Tools, the concept is to deliver valuable and up-to-date information on the core topics of agriculture and education, providing rural communities without access to the internet, with timely information via SMS at a low cost. Perhaps the best example of this in practice is the agriculture tool that has been designed to deliver farmers with precise commodity prices on from a network of 291 local mandis (marketyards), meaning farmers don’t need to travel often long distances to the nearest town to arm themselves with these details, saving them time and money and enabling them to improve their quality of life.
We’ve gathered together a few initial reactions to the launch of Nokia Life Tools from a handful of Indian websites, so read on to see what others are saying, plus if you find any other reactions or want to voice your opinions, share them here as we’re keen to hear your thoughts.
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INDIA – A little over a month ago we brought you word on Nokia Life Tools, a service that really struck a chord with us here on Conversations. It’s a smart tech-light solution tailored to benefit farmers and students in rural and remote communities in India and emerging markets – an information portal that uses simple SMS technology to equip locals with timely and valuable information on market prices for crops, English language learning resources, general knowledge content and more.
The Nokia Life Tools service was slated to begin as pilot scheme during the first half of 2009, debuting on the Nokia 2323 classic and the Nokia 2330 classic, but this week Nokia India has released a new sliver of mobile software called MeraNokia for the Nokia 2600 classic and the Nokia 1680 classic that offers what appears to be exactly that service.
We’re currently on the trail to connect the dots within Nokia and keen to find out more, but in the meantime read on to find out more on MeraNokia.
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NEW DELHI, India – Many of us have been lucky enough to witness the Internet dramatically and sophisticatedly evolve in recent years in terms of mobility and its subtle integration into devices and services. Nonetheless, there remains a very real chasm between people in emerging markets, especially those in remote rural areas, and the unlimited tap of information available via an Internet connection.
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INDIA – Hot on the heels of Nokia CEO, Olli-Pekka Kallasvuo, speaking about India as a hub for innovation, comes word of how rural areas of India and farmers in particular may benefit from the country’s accelerated mobile evolution.
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