Emerging markets catching up to cutting edge
INTERNATIONAL – We’re big fans of the work done by Jan Chipchase, Nokia’s globetrotting human behavioral guru. Studying the mobile habits and cultures in emerging markets and beyond, his keen insights make for interesting reading. And his latest short essay Small Objects Travel Further, Faster is no different, raising an intriguing point:
“As objects become smaller, pocketable is about right – the speed at which they move around the planet significantly increases. The lead time between what is cutting edge in London and Lagos (or vice versa) is closing. Rapidly.” Jan Chipchase
Read on…
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