GLOBAL – We’ve put Nokia’s new rugged phone through some grueling tests over the past few days, and this time we release the safety lock and fire at it with a paintball gun, and suspend it in jelly to see if it can survive.
I think I can safely say no one has ever done either of those things to a phone before (probably for good reason).
So our latest real world experiments – outside the safety and sanity of the lab – see us capture on film the moment we drown Nokia’s new rugged phone in green jelly and shoot it with green pellets (to colour coordinate with the Conversations website, of course). Watch both videos right here.
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GLOBAL – I recently wrote two articles on Nokia’s environmental activities and e-waste. In one, I proudly mention the company’s strong ethics, which in turn influence our suppliers, such as sourcing Tantalum from the conflict areas in the Democratic Republic of Congo (DRC).
I’m not the only one thinking of Tantalum. Fortune wrote a very good article on the subject of “conflict minerals,” and a European wide group of NGOs have united under a campaign called “Make IT Fair,” calling for electronics corporations to do more to ensure materials are not sourced unethically from regions such as the DRC.
This is a very serious matter. Please read on to learn more about this and what we’ve been doing.
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GLOBAL – We recently wrote about some things we discovered about Nokia’s attitude towards spreading environmentally sensitive thinking across the company and suppliers. These discoveries were prompted by an article on a phone buy-back scheme we had highlighted and which was called out by some of our colleagues.
What ensued was a fascinating travel through the problems of e-waste and finding out why Nokia does not like to promote buy-back and reuse schemes. Below, we discuss some issues of e-waste and the reasons behind Nokia’s stance. We hope that it helps you understand a problem that is basically invisible to most of us in Europe and North America.
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GLOBAL – We have been writing a lot about all the actions Nokia takes related to the environment. Part of it is our interest in all the amazing things Nokia does and the awards it gets. But it’s also a fascination with just how prevalent care for the environment is at Nokia.
An article we wrote last month, exploring the question of phone buy-back schemes, was called into question by some of my colleagues, setting me off on an exploration of buy-back schemes, e-waste, and a deeper discovery of how far care for the environment goes at Nokia.
Join me, after the jump, in the first part of this discovery: Nokia and the environment. Continue reading>>
GLOBAL – Sometimes it takes someone else to notice something you do before you really take notice of it yourself. I like to think I’m well up on Nokia’s Corporate Social Responsibility strategy, particularly given that we write a fair amount about it here on Conversations.
But a piece today on Earth911.org brought home just how dramatic Nokia’s activities in that regard are.
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INTERNATIONAL – Recycling is a pretty big thing in our house. We do the usual of splitting out those things which don’t need to go to landfill and composting stuff that’ll help the plants grow. When it comes to electronics though, the concept of recycling is completely alien. My old phone collection is ever-expanding (my kit cupboard is still stuffed with 10-year-old devices). Why? I have no idea. For some reason I just don’t think of phones (or other CE kit) as being something that should, or even could, be recycled.
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LONDON, England – Nokia has scored third place in Greenpeace’s Guide to Greener Electronics, narrowly missing out on the top spot. Greenpeace decided to dock points off of Nokia’s environmental rating for “failings the organisation found in its take-back efforts”.
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GLOBAL – We’ve put Nokia’s new rugged phone through some grueling tests over the past few days, and this time we release the safety lock and fire at it with a paintball gun, and suspend it in jelly to see if it can survive.
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