GLOBAL – It always felt to me that we just weren’t getting it right with mobile email. Well, that was before this year, a year when Nokia really grasped the mobile email beast by the neck and wrestled it into something really good.
To start with, there has been a long beta period around Nokia Email before it went open, studying how folks use the service and providing a better mobile mail experience. We caught up with the product folks to learn more about this.
But there were a lot more shifts at Nokia around email, with far-ranging repercussions.
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ESPOO, Finland – Apologies for being absent these past many days. I’m still trying to figure out where last week or so went. There was a lot going on (the world did not end) and I had some great deep discussions with folks inside and outside the company that will have me writing some interesting things over the next weeks.
As for the news online while I was offline, the theme was synchronization. So, let’s get our bookmarks in sync and I’ll share a few items of note.
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GLOBAL – Seems the news from earlier this week about Mail for Exchange being unleashed across 43 Nokia devices, effectively turning 80 million existing phones into corporate mail junkies caused quite a stir with all the big papers picking up the story. I haven’t seen a reaction like that for a while, and to be honest, I’m pretty chuffed that people have sat up and taken notice. This ain’t a small deal.
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ESPOO, Finland – Worried about your email taking over your life? Don’t be, says Petri Asunmaa, Nokia’s man with his hand on the Mail for Exchange tiller. He’s a big fan of the new E71’s split personality feature where you can have a different profile set up for daytime and evening. We caught up with him following the latest Mail for Exchange announcement and got his thoughts on Mail for Exchange, email and some other interesting titbits. Video, after the jump.
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SEATTLE, USA – For the last two years Andrea Rakowski has been working on Mail for Exchange and she reckons the best is yet to come. And that’s after today’s announcement that Mail for Exchange will be available on more Nokia devices than ever before, giving Nokia users as much choice as they really could want. This latest move, and the next steps, is in response to customer demand, Rakowski maintains, and, the demands of keeping to the Nokia masterplan.
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GLOBAL – It’s pretty well documented that I’m a big fan of syncing, or as Mike puts it a sync-a-holic (shouldn’t that be syncophantic?) such is my desire to be in sync. Same goes for Mail, as it happens, and it didn’t half put a smile on my chops when I saw the Mail for Exchange announcement this morning. 43 new devices now support the software and, the product people tell us, this is the widest range of Mail for Exchange devices out there. What’s interesting about this though is the scope for choice, and specifically, that business users really no longer strictly need pure business devices.
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GLOBAL – It always felt to me that we just weren’t getting it right with mobile email. Well, that was before this year, a year when Nokia really grasped the mobile email beast by the neck and wrestled it into something really good.
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