GLOBAL – In the second in our series of three spotlights on the finalists for the Calling All Innovators developer competition, we’re taking a look the Emerging Markets Challenge, with finalists from EMEA, the Americas and APAC. One thing I always fascinating about emerging markets apps is the way technology is adapted (and adopted) to meet very specific local challenges. The first of our finalists comes from EMEA. Fake medication is a serious problem in some countries and mPedigree has used mobile tech to come up with what it thinks might be the answer.
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GLOBAL – I’m sure many of you will know what Twitter is, so I’ll keep my summary for those that don’t to less than 140 characters: “Twitter is a micro-blogging social network, where you write updates limited to 140 characters, and follow anyone’s ‘tweets’ via mobile or PC”. Wow, that’s 140 characters on the nose! Anyway, I’ve been aware of Twitter since back in early 2007, when I first tweeted to the world, but admittedly I’ve not been a hardcore committed Twitterer, although more recently I’m beginning to get into the rhythm of it. However, in less than a month there seems to have been an explosion in Twitter activity in the UK. Sure it was popular before, but this swell in interest and people using it seems (at least where I’m tweeting from) as somewhat of a UK second wind.
This sparked a few questions, so are you sitting comfortably? Good, then let’s begin…
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GLOBAL – One of the most rewarding aspects of being a writer on Conversations is that we get to bring you the smaller stories that often slip through the cracks of the main stage – worthy tales of the unsung heroes working both within Nokia and outside, with Nokia’s support. YouthActionNet is one such example, a program set up to support young social entrepreneurs with innovative ideas for social and sustainable projects across the globe. Backed by Nokia, already a number of interesting stories have emerged, including support for one young person looking to combat pharmaceutical fraud in Africa via a phone-based drug authentication system.
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GLOBAL – In the second in our series of three spotlights on the finalists for the Calling All Innovators developer competition, we’re taking a look the Emerging Markets Challenge, with finalists from EMEA, the Americas and APAC. One thing I always fascinating about emerging markets apps is the way technology is adapted (and adopted) to meet very specific local challenges. The first of our finalists comes from EMEA. Fake medication is a serious problem in some countries and mPedigree has used mobile tech to come up with what it thinks might be the answer.
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