Nokia 6700 – The little black dress of phones
GLOBAL – The Nokia 6700 was born out of the success of the 6300, both in terms of what it has sold and how the device was received. That’s what Nokia design director, Mark Delaney, tells us in what is a fantastic insight into how the outside world influences the phones we use. Mark talks about how Nokia works with trend agencies, to understand what’s popular now, and in the future across a broad spectrum of industries, from fashion to furniture. From there, Nokia can develop an understand of what the requirements are going to be for a device, and work out how best to fullfil them.
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