GLOBAL – The Nokia 6700 was born out of the success of the 6300, both in terms of what it has sold and how the device was received. That’s what Nokia design director, Mark Delaney, tells us in what is a fantastic insight into how the outside world influences the phones we use. Mark talks about how Nokia works with trend agencies, to understand what’s popular now, and in the future across a broad spectrum of industries, from fashion to furniture. From there, Nokia can develop an understand of what the requirements are going to be for a device, and work out how best to fullfil them.
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ESPOO, Finland – The Nokia 6700, Nokia 6303 and Nokia 2700 classics have just been unveiled. This svelte trio of handsets are unabashedly pushing the performance ceiling on mid-range devices, yet it’s clear from their price tags that Nokia is keenly and crucially focussed on delivering top-end value at low cost.
We imagine many online tech pundits will rightly be shouting about the most feature-packed handset of the three, the Nokia 6700 classic with its GPS talents and 5-megapixel camera, and working down through the list of new arrivals towards the least feature-packed phone, the Nokia 2700 classic. But we think the real story and star of the bunch is indeed the 2700 classic. Here’s why…
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GLOBAL – The Nokia 6700 was born out of the success of the 6300, both in terms of what it has sold and how the device was received. That’s what Nokia design director, Mark Delaney, tells us in what is a fantastic insight into how the outside world influences the phones we use. Mark talks about how Nokia works with trend agencies, to understand what’s popular now, and in the future across a broad spectrum of industries, from fashion to furniture. From there, Nokia can develop an understand of what the requirements are going to be for a device, and work out how best to fullfil them.
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