Legends in their own lifetime

LONDON, England – The other week I wrote a post having dug my old N95 out of the cupboard and asked simply how we view the N95 today. The responses, I have to say, were pretty astounding and thankfully I wasn’t too far off the mark in describing it as a classic. Although, you all had your own take too and with legendary, iconic, defining, complete and cool all joining the N95 fanclub lexicon, we’re still without an actual defining term for it. To be honest, I’m quite happy to settle for all of the above.

GLOBAL – According to technology marketing manager Ross Lamont, the new
Nokia Legends campaign is all about innovation. See, Nokia is all about innovation, whether its in a device, some software or a service. Behind every great innovation sits an army of engineers, scientists, designers and researchers. And each one has its own story. But how can those stories be told? Step forward Nokia Legends.

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What’s in a legend?

GLOBAL – Today sees a brand new campaign kick off telling the story of some rather interesting Nokia Legends. Designed to show off Nokia’s technology leadership credentials, eight videos form the campaigns backbone, each exploring technology that’s about to come out, due out in the next year or two or is simply an interesting piece of research. The idea is pretty straightforward, show how real some stuff that might seem unreal actually is. And, tell those technology’s stories. This goes well beyond acronyms and stats, planting new technology right into the palms of regular folks.