JAKARTA, Indonesia – When you hear about Nokia and services, Ovi is the big thing that springs to mind. Nokia Life Tools though, is also a service, but not one that gets too much attention. Even though it should. Recently we saw the release of a bunch of new entry level devices and alongside their launch in Indonesia, was the introduction of Nokia Life Tools for Indonesia. This follows an already successful launch in India and Africa and forms part of a rollout across select Asian and African countries.
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Nokia 2220 slide – video

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Nokia 1616 -video

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Nokia 1280-video

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Nokia Life Tools lands in Indonesia

JAKARTA, Indonesia – It’s almost a year to the day that we first reported on an intriguing new service called Nokia Life Tools. Piloted and then officially debuting in India, Life Tools was designed to help improve the livelihood and lives of farmers, students and many people in more remote and rural areas in emerging market countries. It does this by offering easily accessible and up-to-date crop prices, education tools and entertainment packages, delivering this valuable information on a simple SMS backbone. Hence we’re excited to see Nokia Life Tools announced for Indonesia, where it has been keenly tailored towards its people’s needs.

Read on to find out more, see photos of folk using the service, and as always, share your comments below.

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Excitement at reading tea leaves

BOSTON, USA – One of the benefits of knowing the unknowns, the things that are unknown to the public, but known to the company, is that it gets exciting when folks start speculating – about launches, devices, direction, moves. And I like speculating as much as the next guy.

Of course, we don’t substantiate rumors or talk about those known unknowns (that’s usually called a leak). And it’s a hard balance to say enough to show where we are going, without giving the game away. In some cases this can put us in an unfavorable light. For example, it’s sometimes foolish to suggest we released a solution in response to a competitor device or service, when in actuality, solution timelines were long set before the competitor revealed its solution. Or, all of us have to wear a Finnish poker-face, because we can’t really to talk about a leaked product everyone is excited about.

Today, there are some links we’d like to share. In the past week, we’ve had more than enough concrete stuff to be excited about. But here are three articles that are examples of the hopeful speculation we usually like to read. There is also one, to remind us that even when we do reveal something, it might not be so exciting in the end.

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The Progress Project

GLOBAL – Nokia has long been working in emerging markets to bring new tools and devices to those who need them. We’ve written here before about Nokia Life Tools and Nokia Data Gathering, two such projects to be highlighted in video by a team from Lonely Planet. Revealed at last week’s Nokia World, the videos explore the work being done, and the direct impact it’s having on the local environments.
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