GLOBAL – We’ve keenly followed Ovi’s gestation in recent months, with new features successively sprouting limb-like into existence. Ovi quietly stepped into the digital world at the tail-end of August, officially earning its public beta wings and opening the door even wider.

Consolidating the Ovi experience

INTERNATIONAL – Mobile life, whether collaborating, sharing or social networking can’t help but feel fragmented. We’re constantly compartmentalizing our mobile media existences and aren’t used to the concept of throwing our virtual eggs all into one basket. Well at least that’s how I find myself behaving, collecting bite-size services, be it Flickr, YouTube, FaceBook, and then let them all loosely live side-by-side in happy disharmony. So where does Ovi fit into things, with it’s one big basket approach?