Austin, US – One of the things Nokia did at South by Southwest Interactive (SXSW 09) last week was bring Dustin Randall, from Nokia Care, to play doctor and help folk repair or troubleshoot anything that might be going on with their Nokia phone. Dustin has been helping Molly Schonthal (from the Nokia Social Media Communications team) manage and maintain all the devices she’s been sharing with key people, such as bloggers, videographers, and designers.
Dustin hammed it up with a full white coat and all. But we also managed to get a peek into his box of magical tricks. If you always wondered what were the implements of wizardry that the Nokia Care folks used in flashing phones and such, check out this video (after the break).
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Austin, USA – Last week, I had the good fortune to work at the South by Southwest Interactive conference (SXSW 09) with some very clever and energetic colleagues. Led by the inestimable Molly Schonthal, who works on the same team as I do in Social Media Communications, Nokia made its first big foray into one of the premier Web and design conferences in the US.
Our goal was to spread the word about Nokia, its products, what we do, and where we’re going. As with most companies at SXSW 09, we sponsored a VIP Lounge (at Fogo do Chão). Unlike most companies, on one of the nights, three of us sang a song about Nokia. Without making judgments as to whether it was cheesy or funny (it was both) I thought I would share it with you.
Video after the jump.
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Austin, USA – South by Southwest Interactive is one of three parts to the SXSW 09 conference (the other two being Music and Film). It attracts an interesting mix of designers, web developers, performers, artists, and just an all-round compelling crowd of people. While many Nokia designers have attended in the past, SXSW is not the usual sort of conference Nokia would attend. But Molly Schonthal (from the same team as Nokia Conversations) made the case that the people who attend SXSW are certainly the ones who would use Nokia phones, such as the Nseries devices. She said it would be a perfect crowd for us to introduce Nokia to.
What then did Nokia end up doing and learning at SXSW 09? Was it worth it? Will we do it again? Read on to learn the answer to these questions and more.
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Austin, US – One of the things Nokia did at South by Southwest Interactive (SXSW 09) last week was bring Dustin Randall, from Nokia Care, to play doctor and help folk repair or troubleshoot anything that might be going on with their Nokia phone. Dustin has been helping Molly Schonthal (from the Nokia Social Media Communications team) manage and maintain all the devices she’s been sharing with key people, such as bloggers, videographers, and designers.
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