Does the way you speak affect your mobile behavior?
INTERNATIONAL – Following my little Ovi pronunciation experiment earlier in the week, I got tipped off to an interesting new website that Nokia is sponsoring dubbed lovetheaccent.com.
INTERNATIONAL – Following my little Ovi pronunciation experiment earlier in the week, I got tipped off to an interesting new website that Nokia is sponsoring dubbed lovetheaccent.com.
SAN FRANCISCO, USA – The humble SMS text message was a throwaway by-product of mobile network service messaging – 160 characters to shuttle unimportant service and billing information into and out of the mobile phone. At one point, some realized that maybe, just maybe, business people could use it for important business messages. It was ridiculed, though – what could anyone say in 160 characters or less? Also, operators created a whole range of SMS-based services, mostly info or download services.
Yet, it wasn’t the business-types who took to SMS. And the only SMS service that really raked in the money was ring-tone downloads, which has been declining in recent years. The real use for SMS originated with the youth who viewed it as an easy hack for communicating easily and on the cheap. They had a lot to say in 160 characters or less, to the tune of almost 2 trillion messages globally last year. Communication has trumped consumption.
And SMS still has far to go. Its simplicity is its strength. Case in point: Twitter.
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