Why 2009 is big for Nokia XpressMusic

GLOBAL – In the past month, Nokia has launched four new devices in the XpressMusic range. Add to that the rolling thunder that is the Nokia 5800 XpressMusic and you have the makings of a strong range of music devices in various price points and shapes and sizes. Something to suit everyone.

Is this for real? Is this just a flash in the pan or is Nokia really jamming to the music?

In this article, we review Nokia’s history in music (check out the milestones) and make some points about XpressMusic and Comes With Music. We hope to show that Nokia is sitting in the sweet-spot of devices, services, and customer desires, suggesting a tipping-point for the whole music industry.

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Be careful making comparisons

GLOBAL – All right then! Yes, we are keeping an eye on the iPhone. Who doesn’t? All because we don’t start a whole nasty fight à la Coke-Pepsi (or even Apple-IBM) doesn’t mean we aren’t buying iPhones and combing over them with an electron microscope (we’re not actually, but we are looking closely).