Let’s pull the plug on energy waste

GLOBAL – That headline is the title of an internal campaign at Nokia to try and get everyone thinking about unplugging unused appliance to save energy (or to cut down on energy usage, depending on how you view it). The more astute amongst you (not including our RSS readers) will have noticed the countdown timer appear on the site. That’ll be ticking away the seconds until we hit earthhour, this Saturday, 28 March at 8.30PM local time in each country. Nokia supports and participates in EarthHour, which is organised by WWF, but it doesn’t stop there.

GLOBAL – We wrote the other day about a new variant of the N79 that’s shipping without a charger. The pilot scheme exploring the possibility of offering devices without chargers is kicking off across a number of online stores across Europe. The first device is the new black variant of the N79, which now comes with the option to have one without a charger. For each device sold without a charger, £4 is being donated to WWF.

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Practicing what you preach: Connect to Protect

INTERNATIONAL – Earlier this month James wrote an interesting piece on how Nokia’s wider recycling values are being applied internally. Continuing this thread, this week I was pointed in the direction of a smart internal website at Nokia that builds on this ethos. Simply called Connect to Protect, Nokia has set up a dedicated site that’s essentially a one-stop resource for environmental issues relating not only to Nokia as a business, but also to employees’ private lives.

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Red panda and rare N96 in cahoots

INTERNATIONAL – At Conversations we try to steer clear of marketing campaigns and all that stuff, but having seen the new facethetask.com website I’m compelled to write about it for a couple of reasons. First is that the site is giving you the chance to own a limited edition N96 before it goes on sale in your country – something I’ve not witnessed from Nokia before. Secondly, you’re not ‘buying’ the phone, you are in fact giving a donation to the WWF to help save the endangered red panda – a noble cause, yes, but why an animal and why the red panda?

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Saving the tigers

RANTHAMBORE, India – Nokia has teamed up with World Wide Fund for Nature – India to support a tiger conservation programme in the country. The tie-up is an extension of an existing relationship with WWF which has seen Nokia’s involvement in a number of conservation programmes around the world. What makes this one interesting though is the involvement of people. No, it isn’t just about the tigers.

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Nokia supports Connect2Earth

GLAND, Switzerland – Global warming is certainly something of a hot potato right now. With the IUCN World Conservervation Congress happening in Barcelona this October, the WWF, IUCN and Nokia have teamed up to launch a new site aimed at helping people from all over the world to get involved.

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